TORONTO — With their 2025 World Series appearance, the Dodgers are projected to become the first North American pro sports team to surpass $200 million in annual sponsorship revenue, SponsorUnited CEO Bob Lynch told SBJ prior to the Fall Classic. <\/p>\n
That would mean a $30 million and 17% increase from last season.<\/p>\n
According to SponsorUnited data, the Dodgers have 76 sponsors, including 20 Japanese brands (six of which are newcomers, including JTB Corporation, Hakkaisan Brewery, ITO EN, Nikaido Shuzou, Toei Animation and Tokyo Electron). Additionally, Los Angeles\u2019 sponsorship deals are 5x larger than the MLB league average. Lynch added via LinkedIn that the Dodgers have seen a compound annual growth rate of 30% on their sponsorship revenues from 2022-25. <\/p>\n
Dodgers President and CEO Stan Kasten politely declined to comment on the team\u2019s second consecutive year of earth-shattering business success before Game 1 Friday, crediting the Blue Jays for their own tremendous season, and preferring to keep the focus on baseball. Yet it remains remarkable just how much their 10-year, $700 deal with Shohei Ohtani two years ago only amplified the business success they were already having. <\/p>\n
\u201cWe\u2019re really fortunate to have an ownership group that actually puts money into the organization and helps us achieve our goals,\u201d Lon Rosen, Dodgers executive vice president and CMO, said in September at SBJ\u2019s AXS Drive event. \u201cShohei delivers in many different ways: pitching, hitting, in the box office, in the sponsorships [department], wherever it is. Yes, he does very well for us. And I think it\u2019s helped baseball throughout the country.\u201d<\/p>\n
The Dodgers benefit from an ironclad RSN contract with Charter\/Spectrum that pays an average of $334 million annually through 2038, or about 10 times what their NLCS opponent, the Brewers, received this season (around $35 million).<\/p>\n
As far as attendance is concerned, Los Angeles exceeded 4 million fans at Dodger Stadium for the first time in franchise history, finishing at 4,012,470, up from 3,941,251 in 2024 (when it averaged $4.29 million in ticket revenue per regular-season home game, according to the Los Angeles Times).<\/p>\n
This season, the Dodgers\u2019 total payroll, including luxury taxes, was set to exceed $509 million, the largest outlay in the sport\u2019s history, or $440 million more than the Marlins ($69 million). The franchise\u2019s projected luxury tax bill for 2025 ($168 million) is higher than the total payroll for 16 teams.<\/p>\n
Meanwhile, Ohtani\u2019s No. 17 jersey has been the top seller in the majors for three straight seasons. He was joined by teammates Freddie Freeman (No. 3), Mookie Betts (No. 4) and Clayton Kershaw (No. 12) on MLB\u2019s top-20 list of best sellers for 2025.<\/p>\n
Entering the Fall Classic, Ohtani was the top-selling player from the start of the postseason (from sales across the Fanatics network of sites which includes MLBShop.com). Betts was fifth. <\/p>\n
Forbes\u2019 valuation of the Dodgers jumped $1.4 billion from 2024 ($5.5 billion) to 2025 ($6.9 billion), after increasing $700 million in each of the previous two years.<\/p>\n","protected":false},"excerpt":{"rendered":"TORONTO — With their 2025 World Series appearance, the Dodgers are projected to become the first North American…\n","protected":false},"author":2,"featured_media":251341,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[1558,363,99],"class_list":["post-251340","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb","tag-baseball","tag-mlb","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/251340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=251340"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/251340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/251341"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=251340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=251340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=251340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}