{"id":253295,"date":"2025-10-26T20:06:07","date_gmt":"2025-10-26T20:06:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/253295\/"},"modified":"2025-10-26T20:06:07","modified_gmt":"2025-10-26T20:06:07","slug":"pubg-and-inzoi-publisher-krafton-declares-itself-an-ai-first-company-placing-ai-at-the-centre-of-problem-solving","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/253295\/","title":{"rendered":"PUBG and InZoi publisher Krafton declares itself an “AI-first company”, “placing AI at the centre of problem solving”"},"content":{"rendered":"

PUBG<\/a> and Subnautica 2<\/a> publisher Krafton has declared itself an “AI-first company”, announcing a move to “place AI at the centre of problem solving” via a “complete” company reorganisation.<\/p>\n

The megacorp outlined its “transition to an AI-first company” in a Korean-language statement<\/a> posted to the official website that detailed the goals of its new strategy to “prioritise AI as a central and primary means of problem-solving”, “fostering change in individuals and organisations, increasing company-wide productivity, and accelerating mid- to long-term corporate value growth”.<\/p>\n

“Starting today, Krafton will automate work centered on Agentic AI and fully implement an AI-centered management system where members focus on creative activities and complex problem solving,” said Krafton CEO Kim Chang-han, as translated by machine. “We will leap forward as a company that promotes the growth of members and expands the organisation’s areas of challenge through AI.”<\/p>\n

As part of this commitment, Krafton’s earmarked around $69.7 million (100 billion Korean won \/ \u00a352.3 million) to invest in a GPU cluster, and support the multi-stage tasks required for “sophisticated reasoning and iterative planning”. This, Krafton believes, will serve as a foundation for accelerating its AI tech, which it hopes to complete and have up and running in the second half of 2026.<\/p>\n

Another $20.8 million (30 million Korean won \/ \u00a315.5m) will also be invested in its workforce to train its staff to use AI tools.<\/p>\n

It’ll be through this new infrastructure that Krafton believes it will strengthen AI R&D and in-game AI services.<\/p>\n

Krafton’s position is not an outlier in the industry. Back in 2024, Square Enix CEO Takashi Kiryu stated the company would be “aggressive in applying AI”<\/a>, with developers admitting they “dabbled” with AI<\/a> for the ill-fated shooter Foamstars, Professor Layton studio Level-5<\/a> has used AI tool Stable Diffusion, and even Capcom<\/a> has admitted experimenting with generative AI too. Sega<\/a> also has an in-house AI team.<\/p>\n

In fact, a recent survey conducted by the Computer Entertainment Supplier’s Association (CESA), the organiser of Tokyo Game Show, showed that over half of Japanese game companies are using AI in their development<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"PUBG and Subnautica 2 publisher Krafton has declared itself an “AI-first company”, announcing a move to “place AI…\n","protected":false},"author":2,"featured_media":253296,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,74],"class_list":{"0":"post-253295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/253295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=253295"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/253295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/253296"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=253295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=253295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=253295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}