\u201cSpritz Vibe marks CELSIUS\u2019 first limited edition flavor, and we knew we wanted to make this into a unique moment for the brand,\u201d shared Chief Brand Officer Kyle Watson. \u201cThe inspiration came from apr\u00e8s-ski culture\u2026 think snow-dusted mountains, cozy lodges, and a refreshing spritz shared with friends.\u201d<\/p>\n
According to the brand, the Sparkling Snowball Frost <\/a>flavor features a \u201cvelvety mix of winter-kissed citrus flavors.\u201d And with its bright orange hue and chilled, mountain-inspired branding, it does look and sound like it belongs on a fancy mocktail menu.<\/p>\n To celebrate the launch, the brand treated longtime partners to a two-day Miami Beach getaway, packed with branded dinners, sweat-soaked VIP Barry\u2019s workouts, ice baths<\/a>, other recovery experiences, plus live performances at the iconic Palm Tree Club, featuring a DJ set by Loud Luxury. Curious how they maintained the energy for all that? The answer would probably be a whole lot of Celsius.<\/p>\n \u201cThe event\u2019s lively music performances and social moments celebrate our community and the authentic connection we share with consumers and partners,\u201d shared Watson. \u201cTogether, they bring to life the apr\u00e8s-ski energy behind CELSIUS Spritz Vibe \u2014 the perfect blend of performance and play, where energy meets celebration.\u201d<\/p>\n Guests included Love Island\u2019s Nic Vansteenberghe, Bachelor alums Tyler Cameron and Maria Georgas, and longtime partner Brooks Nader<\/a>. The lineup represents Celsius\u2019 positioning in both entertainment and fitness spaces, and many of these stars have also helped amplify the brand on social media.<\/p>\n With over 6 million TikTok followers, Celsius has undoubtedly built a strong relationship with the Gen Z market.<\/p>\n Limited-edition releases continue to keep fans on their toes. Over the years, Celsius has released over 40 flavors, including sparkling classics, Fizz Free favorites, and the experiential \u201cVibe<\/a>\u201d line, which is meant to transport taste buds to destinations around the world.<\/p>\n For the new Spritz Vibe<\/a>, a playful Apres-Ski\u2013style promo shows skiers sipping the new drink atop a sunny, snow-filled mountain. Another viral post<\/a> shows the drink turned into a Spritz Vibe Snowball Slush Mocktail. The response has been overwhelmingly enthusiastic, with commentators calling it \u201cthe sip of the season\u201d and others saying their \u201cworlds are colliding.\u201d<\/p>\n @celsiusofficial<\/a> <\/p>\n Spritz Vibe. Limited Edition. Now Available.\u2744\ufe0f Frosted over and fresh for the season \u26f7\ufe0f\u00a0this is Spritz Vibe Sparkling Snowball Frost LE. This season the run is short but the flavor is HUGE!! Get yours before they are gone! CELSIUS. LIVE. FIT. GO.<\/p>\n \u266c original sound \u2013 CelsiusOfficial<\/a> <\/p>\n For \u201cZillenials,\u201d Spritz Vibe fits seamlessly into daily routines and comes with some attractive health benefits. With trends like \u201cSober October\u201d and \u201cThe Great Lock-In,\u201d Gen Z has shown a strong focus on wellness \u2014 and less interest<\/a> in alcohol. A 2023 Gallup survey<\/a> found that roughly 38% of adults under 35 never drink, up 10% from two decades ago.<\/p>\n While a few fans pointed out that the new flavor resembles an Aperol Spritz, Celsius Spritz Vibe<\/a> is entirely non-alcoholic. Rather, it\u2019s packed with functional ingredients.<\/p>\n \u201cAs more consumers turn to wellness culture and non-alcoholic beverage options, CELSIUS delivers a zero-sugar energy drink and offers the fun and refreshing flavor of a traditional cocktail, without compromising a wellness-focused lifestyle,\u201d explained Watson.<\/p>\n Celsius drinks are zero sugar and contain no high fructose corn syrup or artificial colors. Each can packs in 200 milligrams of caffeine with green tea extract, guarana seed extract, and ginger root, along with a blend of essential vitamins like Vitamins B and C.<\/p>\n Celsius\u2019 flavor variety and messaging have won over many loyal consumers. In a crowded market, the brand seems to have found all the right ingredients. The new Spritz edition proves that people can enjoy delicious drinks that fuel the day or night, without a hangover or a health hit.<\/p>\n This article was written by Miska Salemann<\/a>, New York Post Commerce Writer\/Reporter. As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more. Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson\u2019s Blueprint Longevity Mix<\/a> to home gym elliptical machines<\/a> to Jennifer Aniston\u2019s favorite workout platform<\/a> \u2013 often with her adorable one-year old daughter by her side. Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette.<\/p>\n \t\t\t\t\t\t![\"MIAMI](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/10\/celsius5.jpg\")
Lauren Wolfe, Macy Broyles, Sally Carden, Audrey Trullinger and Tatyana Lafata attend the CELSIUS Spritz Vibe Workout Hosted By Barry\u2019s Miami Beach. Getty Images for CELSIUS<\/p>\n![\"David](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/10\/brooks4.jpg\")
David Dobrik and Corinna Kopf holding Celsius Spritz Vibe cans at the launch party. Getty Images for CELSIUS<\/p>\n![\"Celsius](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/10\/celsius.jpg\")
<\/a> Celsius<\/p>\n