{"id":255823,"date":"2025-10-28T03:27:12","date_gmt":"2025-10-28T03:27:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/255823\/"},"modified":"2025-10-28T03:27:12","modified_gmt":"2025-10-28T03:27:12","slug":"george-clooney-rande-gerber-will-launch-non-alcoholic-beer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/255823\/","title":{"rendered":"George Clooney, Rande Gerber will launch non-alcoholic beer"},"content":{"rendered":"<p>This brew\u2019s the scoop. <\/p>\n<p>Casamigos founders <a href=\"https:\/\/pagesix.com\/2020\/10\/05\/george-clooney-and-rande-gerbers-casamigos-halloween-party-goes-mobile\/\" target=\"_blank\" rel=\"noopener nofollow\">George Clooney and Rande Gerber <\/a>have been crafting a non-alcoholic beer as their next venture together, sources tell Page Six.<\/p>\n<p>The duo \u2014 who<a href=\"https:\/\/nypost.com\/2017\/06\/21\/george-clooney-is-selling-his-tequila-company-for-1b\/\" target=\"_blank\" rel=\"noopener nofollow\"> sold their tequila company for $1 billion <\/a>to Diageo in 2017 with their business partner Mike Meldman \u2014 will launch the new non-proof brew with Meldman in March, we hear.<\/p>\n<p>The planned non-boozy brand seemingly has a similar origin story to Casamigos \u2014 which was created when Clooney and Gerber were neighbors with matching Mexican retreats. <\/p>\n<p>They\u2019re also known for their buddy motorcycle adventures together through Mexico, Spain and other locales. Casamigos is also known for<a href=\"https:\/\/pagesix.com\/2022\/10\/29\/megan-fox-machine-gun-kelly-attend-casamigos-halloween-party\/\" target=\"_blank\" rel=\"noopener nofollow\"> throwing one of Hollywood\u2019s starriest Halloween <\/a>bashes. <\/p>\n<p>George Clooney and Rande Gerber are launching a new nonalcoholic beer, we hear. GC Images<\/p>\n<p>The pals previously sold their tequila brand Casamigos. Getty Images<\/p>\n<p>\u201cRande, George and Mike didn\u2019t disappear into retirement \u2014 they leaned into the life they\u2019ve always lived,\u201d says some verbiage about the upcoming project, we hear. \u201cBetween bike trips and late-night laughs, they have been quietly crafting something new: a non-alcoholic beer made for real friends, by real friends and the freedom to wake up ready for whatever comes next.\u201d<\/p>\n<p>Clooney recently talked about how he was a teetotaler while starring on Broadway\u2026 only to get \u201cblasted\u201d on Tony night when he lost at the awards.<\/p>\n<p><a href=\"https:\/\/pagesix.com\/2025\/10\/06\/celebrity-news\/george-clooney-admits-to-getting-barely-walking-drunk-after-tony-awards-2025\/\" target=\"_blank\" rel=\"noopener nofollow\">\u201cI got\u00a0blasted,\u201d he told the famed mag in October.<\/a> \u201cBarely-walking drunk, you know? Came home with [wife] Amal [Clooney], and I was just\u00a0laughing.\u00a0We\u2019re lying in bed, and I go, \u2018Well, I caught up for all my abstinence in one night.\u2019 I was sick all day the next day; it was hysterical. I was like high school drunk. Like dumbass drunk.\u201d<\/p>\n<p>Clooney and Gerber hatched their tequila when they were neighbors in Mexico. WireImage<\/p>\n<p>Casamigos is known for throwing one of Hollywood\u2019s best Halloween parties. Getty Images for Casamigos<\/p>\n<p>But the \u201cGood Night, and Good Luck\u201d star reportedly <a href=\"https:\/\/pagesix.com\/2018\/05\/22\/george-clooney-served-shots-of-his-tequila-at-the-royal-wedding\/\" target=\"_blank\" rel=\"noopener nofollow\">barely had a sip of the sauce<\/a> for six months while rehearsing and starring in the play. <\/p>\n<p>\u201cAlcohol affects your voice and your sleep, and he treated it like being an athlete,\u201d Esquire reported.<\/p>\n<p>The Post has previously reported that sales of non-alcoholic beer, as well as wine and spirits, surged 26% over the past year to top $800 million in the US,\u00a0according to <a href=\"https:\/\/www.nbcnews.com\/business\/consumer\/nonalcoholic-booze-scores-big-ahead-super-bowl-rcna190897\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">market research firm NIQ<\/a>.<\/p>\n<p>The pals are known for taking motorcycle trips together. [&#8220;Getty Images for Casamigos&#8221;]<\/p>\n<p>Clooney and Gerber founded Casamigos with Michael Meldman. David M. Benett<\/p>\n<p>The non-alcoholic brews even made it to the Super Bowl. In 2023, Heineken 0.0 made history when it aired an ad during the Big Game \u2014 the\u00a0<a href=\"https:\/\/adage.com\/video\/heineken-no-shrinking-and-drinking\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">first for nonalcoholic beer<\/a>\u00a0during the Super Bowl.<\/p>\n<p>Michelob Ultra Zero was showcased in a Michelob Ultra ad this year during the broadcast which commands a reported $8 million on average for a 30-second spot.<\/p>\n<p>It\u2019ll be interesting to see what Clooney and Gerber are brewing up.<\/p>\n","protected":false},"excerpt":{"rendered":"This brew\u2019s the scoop. Casamigos founders George Clooney and Rande Gerber have been crafting a non-alcoholic beer as&hellip;\n","protected":false},"author":2,"featured_media":255824,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[236,88,24194,138588],"class_list":{"0":"post-255823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-celebrities","9":"tag-entertainment","10":"tag-george-clooney","11":"tag-rande-gerber"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/255823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=255823"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/255823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/255824"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=255823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=255823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=255823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}