{"id":256033,"date":"2025-10-28T06:00:10","date_gmt":"2025-10-28T06:00:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/256033\/"},"modified":"2025-10-28T06:00:10","modified_gmt":"2025-10-28T06:00:10","slug":"krafton-to-undergo-complete-reorganization-as-it-positions-itself-as-an-ai-first-company","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/256033\/","title":{"rendered":"Krafton to undergo &#8220;complete&#8221; reorganization as it positions itself as an &#8220;AI-first company&#8221;"},"content":{"rendered":"<p>Subnautica 2 and PUBG publisher Krafton is positioning itself as an &#8220;AI-first company.&#8221;<\/p>\n<p>The publisher said it would be &#8220;prioritizing AI as a central and primary means of problem-solving&#8221; and &#8220;fostering change in individuals and organisations, increasing company-wide productivity, and accelerating mid- to long-term corporate value growth.&#8221;<\/p>\n<p>In a Korean-language <a href=\"https:\/\/www.krafton.com\/news\/press\/%ed%81%ac%eb%9e%98%ed%94%84%ed%86%a4-ai-first-%ea%b8%b0%ec%97%85-%ec%a0%84%ed%99%98-%ec%84%a0%ec%96%b8-1000%ec%96%b5-%ec%9b%90-%ec%9d%b4%ec%83%81-%ed%88%ac%ec%9e%90\/\" rel=\"nofollow noopener\" target=\"_blank\">statement<\/a> translated by machine, the company said that as part of this work, it will undertake a &#8220;complete&#8221; reorganization and invest $69.7 million \/ 100 billion Korean won in a new GPU cluster for &#8220;sophisticated reasoning and iterative planning.&#8221;<\/p>\n<p>Another $20.8 million \/ 30 million won has also been earmarked to retrain its workforce in using AI tools.<\/p>\n<p>&#8220;Starting today, Krafton will automate work centred on Agentic AI and fully implement an AI-centred management system where members focus on creative activities and complex problem solving,&#8221; said Krafton CEO Kim Chang-han.<\/p>\n<p>&#8220;We will leap forward as a company that promotes the growth of members and expands the organisation&#8217;s areas of challenge through AI.&#8221;<\/p>\n<p>Earlier today, we reported Microsoft Gaming CEO Phil Spencer said the company&#8217;s current use of AI is chiefly for security and Xbox Live moderation, and <a href=\"https:\/\/www.gamesindustry.biz\/phil-spencer-xbox-isnt-mandating-ai-for-creatives-and-is-seeing-good-growth-in-japan\" rel=\"nofollow noopener\" target=\"_blank\">there is no mandate for it to be used in the creative process<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Subnautica 2 and PUBG publisher Krafton is positioning itself as an &#8220;AI-first company.&#8221; The publisher said it would&hellip;\n","protected":false},"author":2,"featured_media":256034,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,74],"class_list":{"0":"post-256033","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/256033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=256033"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/256033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/256034"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=256033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=256033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=256033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}