Siminoff doubled down on that position in an interview with Business Insider last week while promoting his book “Ding Dong<\/a>.”<\/p>\n “I would go even deeper than that,” Siminoff said. “We’re going to promote based on AI. We’re going to promote based on how you’re integrating AI into your job.”<\/p>\n Siminoff said that he wants to incentivize his team to use the technology more.<\/p>\n “The promotion process is the only real incentive that I can give to a team, because that’s how they’re going to get paid,” he said. “If you are creating more leverage for the company than everyone else, then yeah, that should be how you get promoted.”<\/p>\n Siminoff spoke with Business Insider before Amazon cut 14,000 jobs on Tuesday. On a recent earnings call, CEO Andy Jassy said the layoffs were “not really financially driven,”<\/a> nor were they “really AI-driven, not right now at least,” but they were rather about “culture.” <\/p>\n Siminoff declined to provide an additional comment after the layoffs.<\/p>\n At the time of Business Insider’s July reporting on Jassy’s memo, an Amazon representative said that the change to promotional applications did not apply to the whole company, only to those in the RBKS division \u2014 Ring, Blink, Key, and Sidewalk.<\/p>\n Siminoff cofounded Ring, the video doorbell and home security company. He pitched the “Shark Tank<\/a>” investors in 2013 but walked away without a deal. Five years later, the company was acquired by Amazon<\/a> for over $1 billion.<\/p>\n Related stories<\/p>\n Business Insider tells the innovative stories you want to know<\/p>\n Business Insider tells the innovative stories you want to know<\/p>\n![\"\"\/](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/11\/placeholder.png\")
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