{"id":267920,"date":"2025-11-03T01:36:28","date_gmt":"2025-11-03T01:36:28","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/267920\/"},"modified":"2025-11-03T01:36:28","modified_gmt":"2025-11-03T01:36:28","slug":"interest-in-the-wnba-is-the-highest-it-has-ever-been-but-who-are-the-fans","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/267920\/","title":{"rendered":"Interest in the WNBA is the highest it has ever been, but who are the fans?"},"content":{"rendered":"<p data-block-key=\"21q92\">The previous peak \u2013 of 5.8% &#8211; was registered in the middle of the 2022 season. That scores have peaked well before the start of the upcoming season goes to further illustrate the significantly higher interest in the league this time around. For those who\u2019ve been following women\u2019s basketball, the update perhaps won\u2019t be too surprising. Afterall, the Women\u2019s March Madness tournament this year was markedly more popular than it was last year. The growing popularity of the game has been further exemplified by the surging interest in Caitlin Clark, who is the fourth most popular basketball player in the US currently. In fact, she is also among the most positively rated basketball players \u2013 male or female \u2013 among American men.<\/p>\n<p data-block-key=\"8f2pu\">Amid the burgeoning profile of the women\u2019s game, it\u2019s as good a time as any to understand these set of fans better. Data from YouGov Profiles \u2013 which collects data on various consumer behaviors, attitudes and sentiments on an ongoing basis \u2013 allows us to do just that.<\/p>\n<p data-block-key=\"clupo\">The demographics of WNBA fans<\/p>\n<p data-block-key=\"eg031\">WNBA fans are a young crowd on the whole, even more so than the NBA, which already has one of the largest proportions of young fans among major American sports properties. Those aged 18-34 make up 47% of WNBA fans and 42% of NBA fans. For context, this group makes up only 30% of the overall adult US population.<\/p>\n","protected":false},"excerpt":{"rendered":"The previous peak \u2013 of 5.8% &#8211; was registered in the middle of the 2022 season. That scores&hellip;\n","protected":false},"author":2,"featured_media":267921,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[99,434],"class_list":{"0":"post-267920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wnba","8":"tag-sports","9":"tag-wnba"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/267920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=267920"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/267920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/267921"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=267920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=267920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=267920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}