\u201cEating gluten-free shouldn\u2019t mean sacrificing taste, texture or nutrition,\u201d Djokovic, who has celiac disease, shares in a press release. \u201cThat\u2019s why Cob resonates with me\u2014it represents everything I value in performance and wellness: thoughtful ingredients, amazing flavor and real accessibility.\u201d<\/p>\n
Sorghum is an ancient whole grain with ample benefits. Not only is it a great source of fiber, but it also packs more resistant starch<\/a> than your typical whole grain, making popped sorghum an ideal snack for better blood sugar<\/a>.<\/p>\n The popped sorghum snack comes in four flavors: Cacio e Pepe, Mediterranean Herb, Olive Oil & Pink Salt and Seriously Cheesy, with more creations soon to come. But Djokovic shares with EatingWell that his favorite flavor is Olive Oil & Pink Salt, the most simplistic of the bunch to embrace the texture with classic taste. Just three simple ingredients, he notes it as his \u201cperfect salty snack\u201d and that he and his daughter both love the product.<\/p>\n This isn\u2019t Djokovic\u2019s first endeavor in the food and drink industry. He\u2019s also a founder of hydration company Sila<\/a>, which specializes in electrolyte powders and recovery supplements for athletes. But motivated by Cob co-founder Jessica Davidoff\u2019s story, he knew he had to get involved with this snacking innovation.<\/p>\n Serial entrepreneur Davidoff stumbled upon popped sorghum almost by accident, but it has become a major help in her household.<\/p>\n \u201cIt was all inspired by this really intense medical journey with my older son that lasted the first two years of his life,\u201d she tells EatingWell, explaining that it took over 30 doctors to discover his corn allergy. \u201cI started making everything for him. One thing we made was popped sorghum because I\u2019m a popcorn addict. I bought lots of ancient grains to pop\u2014most tasted like a bad rice cake, but sorghum popped just like popcorn.\u201d<\/p>\n After successful farmers market testing, Cob was born. And the brand aligns with both Djokovic and Davidoff\u2019s goals of healthy eating by prioritizing simple ingredients with bright taste.<\/p>\n \u201cI love cooking, so eating well for me is creating innovative meals that I can share with others to bring joy,\u201d Davidoff shares.<\/p>\n Snack like a 24-time Grand Slam champion and Olympic gold medalist. Cob\u2019s four flavors are available now to pre-order<\/a> on the brand\u2019s website with more products coming soon.<\/p>\n![\"Cob](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/11\/88575f4262fb31c7dbd2c14770fe51a6.jpeg\"\/)
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