\n\tThis marks the brand\u2019s first liposomal product, joining Lemme\u2019s variety of formats including gummies, chews, lollipops and tinctures. Additionally, Kardashian Barker is partnering with sister Kim Kardashian<\/a> for the first time on the colostrum launch<\/a>.\u00a0<\/p>\n \t\t\t\t\t\t \t\t\t\t\tLemme Colostrum Daily Gut Defense Gummies<\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Lemme<\/p>\n \n\tColostrum, the first milk provided to mammals, has become one of the hottest ingredients across the wellness category, as it claims a slew of benefits including immune support and gut health. Search data from Spate shows that searches for colostrum have grown more than 100 percent over the past year. <\/p>\n \n\t\u201cI\u2019ve been taking colostrum for a long time in powder, and Kourtney\u2019s been a colostrum fan for years,\u201d said the brand\u2019s cofounder Simon Huck. \u201cWe had heard from people two years ago, like year one into the business, they were looking for some other form factors in colostrum, specifically, something a little more indulgent. For a lot of people in wellness who are taking supplements, there\u2019s a little bit of fatigue around powders.\u201d\u00a0<\/p>\n \n\tKardashian Barker added in a statement: \u201cColostrum has been a part of my routine for years, and I\u2019ve seen how much it helps with gut health, beauty and overall wellness. Creating both a gummy and a delicious liposomal makes it easy for anyone to experience its benefits in a way that fits their lifestyle.\u201d<\/p>\n \t\t\t\t\t\t \n\tLemme\u2019s gummy version employs a clinically-studied colostrum and prebiotics for added gut health benefits, while the liposomal option is formulated with colostrum, lactoferrin, MCT oil and immunoglobulins for additional immune support and better absorption. <\/p>\n \n\tHuck added that the brand has \u201cinterest in launching more in liposomal\u201d given the bioavailability of ingredients in this sort of delivery system. Lemme Colostrum also expands on the brand\u2019s growing gut health assortment, which includes Lemme Debloat and Lemme No. 2.\u00a0<\/p>\n \n\tLemme Colostrum marks a major milestone for the brand, as it is the first time Kardashian Barker has partnered with her sister Kim Kardashian<\/a> on a Lemme launch<\/a>. Khlo\u00e9 Kardashian was previously featured in a campaign for Lemme Sleep, and Kardashian Barker has tapped other celebs for certain launches, like Julia Fox for Lemme Play.<\/p>\n \n\t\u201cKim is a huge supplement person. She\u2019s sending Kourtney and I ingredients that she\u2019s been taking, vitamins that she\u2019s been taking for years, since we launched Lemme,\u201d Huck said. \u201cIn the creative, Kim is prosecuting Kourtney for gatekeeping her beauty [and] gut health secret.\u201d\u00a0<\/p>\n \n\tHuck continued: \u201cWho else are we going to use in the family to be the lawyer than the actual, legitimate lawyer? It\u2019s exciting too because this is the first time that Kim has appeared in a brand campaign for one of Kourtney\u2019s brands.\u201d\u00a0<\/p>\n![\"Lemme](\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\")
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