{"id":276626,"date":"2025-11-07T05:27:17","date_gmt":"2025-11-07T05:27:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/276626\/"},"modified":"2025-11-07T05:27:17","modified_gmt":"2025-11-07T05:27:17","slug":"goodrx-sees-transformation-in-prescriptions-with-trumprx","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/276626\/","title":{"rendered":"GoodRx Sees \u2018Transformation\u2019 in Prescriptions With TrumpRx"},"content":{"rendered":"

GoodRx<\/a>\u00a0CEO Wendy Barnes<\/a> sees a \u201cprofound transformation\u201d happening in prescription drug pricing.<\/p>\n

The catalyst, Barnes said during an earnings<\/a> call Wednesday (Nov. 3), is the pending launch of\u00a0TrumpRx<\/a>, the planned government-run prescription drug website.<\/p>\n

\u201cThe market is shifting decisively toward greater transparency and direct to consumer access,\u201d Barnes told analysts.<\/p>\n

\u201cWe view this evolution as both an opportunity and a clear validation of our mission. We are actively engaged with the administration and HHS, helping to inform policy efforts that expand access and affordability for all Americans,\u201d she added, in reference to the U.S. Department of Health and Human Services.<\/p>\n

She said GoodRx\u2019s platform was \u201cdesigned to deliver on many of the same goals driving these initiatives,\u201d by providing \u201ctransparent consumer direct pricing for medications at scale.\u201d<\/p>\n

As PYMNTS wrote earlier this year, these efforts are happening at a time when consumers across age brackets are increasingly turning to digital resources for their healthcare needs.<\/p>\n

Advertisement: Scroll to Continue<\/p>\n

For example, research from the PYMNTS Intelligence\/Lynx report,\u00a0\u201cThe Digital Platform Promise: What Baby Boomers and Seniors Want From Digital Healthcare Platforms<\/a>,\u201d\u00a0shows that more than 80% of consumers want to use digital platforms to access pharmacy benefits such as discount cards, and to compare information about benefits and insurance plans.<\/p>\n

Also Wednesday, management touted GoodRx\u2019s efforts on the retail front, where the company is integrating its affordability tools directly into the physical pharmacy experience to capture consumers at the counter.<\/p>\n

This quarter saw the national rollout\u00a0 of Rx SmartSaver, a solution designed to bring savings\u00a0directly to the pharmacy counter<\/a>, debuting at\u00a0Kroger<\/a>\u00a0pharmacies around the country.<\/p>\n

GoodRx reported a slight uptick in revenue, from $195.3 million to $196 million. Weighing on the earnings was a 9% decrease in prescription transactions revenue, primarily caused by a downturn in the number of monthly active consumers.<\/p>\n

That drop was in turn fueled by broader changes in the retail pharmacy landscape, such as\u00a0store closures<\/a>, and volume reduction in one of the company\u2019s integrated savings programs.<\/p>\n

Subscription revenue fell 3% to $20.7 million primarily driven by a drop in the number of the company\u2019s subscription plans. Helping fuel revenue growth was the company\u2019s pharma manufacturer solutions business, up 54% to $43.4 million compared to $28.1 million.<\/p>\n

This was driven by organic growth \u201cas we continued to expand our market penetration with pharma manufacturers and other customers, including ongoing growth in our consumer direct pricing,\u201d Barnes said.<\/p>\n","protected":false},"excerpt":{"rendered":"GoodRx\u00a0CEO Wendy Barnes sees a \u201cprofound transformation\u201d happening in prescription drug pricing. The catalyst, Barnes said during an…\n","protected":false},"author":2,"featured_media":276627,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[8084,114750,97,243,3,247,2824,3300,3301],"class_list":["post-276626","post","type-post","status-publish","format-standard","has-post-thumbnail","category-medication","tag-earnings","tag-goodrx","tag-health","tag-medication","tag-news","tag-pharmaceuticals","tag-prescription-drugs","tag-pymnts-news","tag-whats-hot"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/276626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=276626"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/276626\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/276627"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=276626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=276626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=276626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}