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According to a senior corporate official, MediaTek has a lot of opportunities in India because of the country\u2019s large AI talent pool and the willingness of electric vehicle manufacturers to embrace AI and powerful computing.<\/p>\nAccording to a senior corporate official, MediaTek has a lot of opportunities in India because of the country\u2019s large AI talent pool and the willingness of electric vehicle manufacturers to embrace AI and powerful computing.<\/p>\n
Director of Product Marketing for MediaTek\u2019s Automotive Platform Rita Wu said PTI that the semiconductor manufacturer is aiming to increase its market share in India\u2019s automotive industry<\/a> by strategically concentrating on artificial intelligence (AI), scalable system-on-chips (SoCs), and next-generation connectivity solutions.<\/p>\n \u201cI believe there is a lot of AI talent in the Indian industry. The attitude of OEMs (Original Equipment Manufacturers) is the second factor.\u201d \u201cThey want to do everything in their power to adjust to the offloads in their cars and are highly interested in AI.\u201d \u201cIn addition to AI, they are searching for strong computing<\/a> to enable more expensive solutions.\u201d \u201cThat is highly beneficial and significant for the Indian market,\u201d Wu stated.<\/p>\n The adoption of AI, the growing need for high-performance computing capabilities<\/a> (CPU, GPU, and NPU), and improved power efficiency specifically designed for electric vehicles (EVs) are the three main industry developments Wu identified as influencing their plan agentic.<\/p>\n According to her, since power is so important to the EV market<\/a>, there will be a huge demand for energy-efficient technologies.<\/p>\n MediaTek has expanded its product line beyond mobile phone chips to include satellite communications and automotive technology<\/a>.<\/p>\n \u201cEven EV two-wheeler manufacturers in India have begun utilising MediaTek\u2019s AI-enabled chips<\/a> for infotainment systems,\u201d according to Sharique Khan, Director of Product Marketing for Europe at MediaTek Automotive Platform.<\/p>\n \u201cWe see that in the next three to four years, there will be adoption of AI and high computing<\/a>, depending on the cost segment in India, from premium and scale down to the entry segment,\u201d Khan stated.<\/p>\n