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Apple Fitness+ is set to undergo a reorganization to incentivize growth, according to today\u2019s Power On<\/a> from Bloomberg\u2019s Mark Gurman<\/a>.<\/p>\n Since the launch<\/a> of Apple Fitness+<\/a> in 2020, the service hasn\u2019t changed much. It is one of Apple\u2019s few subscriptions that has not changed price, with it still being<\/a> $9.99\/mo or $79.99\/year. In terms of new features, Apple Fitness+ has only received a handful over the years, such as support for Strava integration<\/a> and removing<\/a> the need for Apple Watch<\/a>. For these reasons, it is considered one of Apple\u2019s \u201cweakest digital offerings\u201d, says<\/a> Mark Gurman in today\u2019s Power On newsletter<\/a>.<\/p>\n The main problems of Apple Fitness+ are \u201chigh churn\u201d and \u201clittle revenue upside\u201d, according to the report<\/a>. However, Apple doesn\u2019t plan to give up on the service. Fitness+ has enough of a dedicated fanbase that the backlash would not be worth it, says<\/a> Gurman. It also would not play well for Apple\u2019s overall health-focused image, in my opinion. Gurman also says<\/a> it is inexpensive to operate, which makes sense given all content is produced in-house.<\/p>\n In order to combat these struggles, Apple is reviewing the future of Fitness+ and giving the division a reorganization. Sumbul Desai, Apple\u2019s VP of Health, will be \u201cadding Fitness+ to her portfolio\u201d. As previously reported in October<\/a>, Desai and Apple Health as a whole will now report to SVP of Services Eddy Cue due to the upcoming retirement<\/a> of COO Jeff Williams. This new structure is intended to apply new pressure to Fitness+ to improve results.<\/p>\n Final thoughts<\/p>\n Outside of Fitness+, Apple has been focused on improving their fitness offerings. For example, they recently brought Workouts to iPhone for the first time, removing the need for an Apple Watch<\/a>. The latest AirPods Pro 3<\/a> and Powerbeats\u00a0Pro\u00a02<\/a> added built-in heart rate monitoring<\/a> that works with Fitness+. Apple Watch<\/a> also recently got Workout Buddy,<\/a> an Apple Intelligence-powered feature that gives personalized insights and motivation during a workout using voices trained on Fitness+ trainers. Hopefully Fitness+ will soon receive the same attention and gain some new features.<\/p>\n Apple Fitness+ is available<\/a> for $9.99\/mo or $79.99\/year, or as part of Apple One Premier<\/a>. You can also get a 3-month free trial with purchase of a new Apple Watch<\/a>, AirPods Pro 3<\/a>, Powerbeats Pro 2<\/a>, iPhone<\/a>, Apple TV<\/a>, or iPad<\/a>.<\/p>\n My favorite Apple accessories:<\/p>\n \t\t\t\t FTC: We use income earning auto affiliate links. More.<\/a><\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/11\/Apple-Fitness-Plus-hero.jpg\")
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