{"id":283529,"date":"2025-11-10T16:25:09","date_gmt":"2025-11-10T16:25:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/283529\/"},"modified":"2025-11-10T16:25:09","modified_gmt":"2025-11-10T16:25:09","slug":"the-important-reason-behind-doritos-new-minimalist-packaging","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/283529\/","title":{"rendered":"The important reason behind Doritos\u2019 new minimalist packaging"},"content":{"rendered":"

Packaging design is a fine art form, allowing you to show, not tell, your audience what to believe. A bright, garish-patterned candy wrapper evokes the spirit of childhood delight, while a minimalist design sings of promised luxury. The truth is, packaging design<\/a> is more manipulative than we might think.<\/p>\n

Expertly demonstrating the power of packaging is Frito-Lay’s stripped-back Simply NKD Cheetos and Doritos \u2013 a duo of plain packaged chips designed to make a statement. With its minimalist design and additive-free flex, the branding of the new snacks points to a shift towards a minimalist-loving, health-conscious market.<\/p>\n

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‘Healthwashing’ packaging is nothing new. Most of us are familiar with the allure of some minimalist, overpriced organic hummus, creating a subconscious link between stripped back design, health and luxury. Simply NKD Cheetos and Doritos boast no artificial flavours and dyes, capitalising on the increasingly health-conscious consumer that still yearns for the familairity of household brands.<\/p>\n

You may like<\/p>\n

With its plain white packaging and rebranded name creating the illusion of a clean, refined product, Frito-Lay’s Simply NKD line sells moral superiority. A fantasy of health, Simply NKD and similar minimalist ‘healthwashed’ packaging empower shoppers, subconsciously suggesting they’re making a healthier choice (regardless of how factual that illusion truly is).<\/p>\n

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\"Frito-Lay\n<\/p>\n

(Image credit: Frito-Lay)<\/p>\n

The Simply NKD line proves that packaging design can transform a conceptually dull product like artificial flavour and dye-free chips into an illusion of health superiority. It proves that whether you’re looking to create a bright, standout brand or a subdued, luxurious identity, the power of packaging shouldn’t be overlooked.<\/p>\n

For more branding inspiration, take a look at the drinks brand making Papyrus cool again or check out <\/a>Blank Street’s minimalist makeover.<\/a><\/p>\n

Daily design news, reviews, how-tos and more, as picked by the editors.<\/p>\n","protected":false},"excerpt":{"rendered":"Packaging design is a fine art form, allowing you to show, not tell, your audience what to believe.…\n","protected":false},"author":2,"featured_media":283530,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[228,226,227,229,88],"class_list":{"0":"post-283529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-design","12":"tag-entertainment"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/283529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=283529"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/283529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/283530"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=283529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=283529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=283529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}