{"id":284149,"date":"2025-11-10T23:22:10","date_gmt":"2025-11-10T23:22:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/284149\/"},"modified":"2025-11-10T23:22:10","modified_gmt":"2025-11-10T23:22:10","slug":"streaming-could-soon-account-for-50-of-local-nba-game-consumption","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/284149\/","title":{"rendered":"Streaming could soon account for 50% of local NBA game consumption"},"content":{"rendered":"<p class=\"c-paragraph sections-media \">Getting local games to fans where they are watching TV has been paramount for leagues such as the NBA &#8212; and that means beefing up local, direct-to-consumer viewing options.<\/p>\n<p class=\"c-paragraph sections-media \">Last season, roughly 15% of the league\u2019s local broadcast audience watched through DTC streaming apps, a significant gain that analysts expect to multiply again this season, per data from Playfly Insights <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/11\/07\/nba-direct-to-consumer-viewership-reaching-new-heights\/?issueId=QBGTGPPGE5HFBDR3JPQEYEJKDQ\" target=\"_blank\" rel=\"nofollow noopener\">cited by my colleague Tom Friend in SBJ this week<\/a>.<\/p>\n<p class=\"c-paragraph sections-media \">Sources familiar with league metrics told Friend they are seeing overall consumption of local NBA broadcasts now at roughly 30% through streaming, and that will likely rise soon to 50%.<\/p>\n<p class=\"c-paragraph sections-media \">Last season, 20 of the 30 teams had DTC apps at the start, and 29 of 30 teams have them now (the Rockets are the outlier).<\/p>\n","protected":false},"excerpt":{"rendered":"Getting local games to fans where they are watching TV has been paramount for leagues such as the&hellip;\n","protected":false},"author":2,"featured_media":284150,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[355,99],"class_list":{"0":"post-284149","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-nba","9":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/284149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=284149"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/284149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/284150"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=284149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=284149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=284149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}