November 11, 2025<\/p>\n
UPDATE<\/p>\n
Introducing iPhone Pocket: a\u00a0beautiful way to wear and carry iPhone<\/p>\n
Born out of a collaboration between ISSEY\u00a0MIYAKE and Apple, iPhone\u00a0Pocket features a singular 3D-knitted construction designed to fit any iPhone<\/p>\n
ISSEY MIYAKE and Apple today unveiled iPhone Pocket<\/a>. Inspired by the concept of \u201ca piece of cloth,\u201d its singular 3D-knitted construction is designed to fit any iPhone as well as all pocketable items. Beginning Friday, November 14, it will be available at select Apple Store locations and on apple.com<\/a> in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.<\/p>\n iPhone Pocket features a ribbed open structure with the qualities of the original pleats by ISSEY MIYAKE. Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user\u2019s everyday items. When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display. iPhone Pocket can be worn in a variety of ways \u2014 handheld, tied onto bags, or worn directly on the body. Featuring a playful color palette, the short strap design is available in eight colors, and the long strap design in three colors.<\/p>\n \u201cThe design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,\u201d shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO. \u201ciPhone Pocket explores the concept of \u2018the joy of wearing iPhone in your own way.\u2019 The simplicity of its design echoes what we practice at ISSEY MIYAKE \u2014 the idea of leaving things less defined to allow for possibilities and personal interpretation.\u201d<\/p>\n \u201cApple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight,\u201d said Molly Anderson, Apple\u2019s vice president of Industrial Design. \u201cThis clever extra pocket exemplifies those ideas and is a natural accompaniment to our products. The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors \u2014 allowing users to create their own personalized combination. Its recognizable silhouette offers a beautiful new way to carry your iPhone, AirPods, and favorite everyday items.\u201d<\/p>\n A Piece of Cloth<\/p>\n Crafted in Japan, iPhone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of \u201ca piece of cloth\u201d and reinterpreted the everyday utility of the brand\u2019s iconic pleated clothing. The development and design of iPhone Pocket unfolded in close collaboration with the Apple Design Studio, which provided insight into design and production throughout.<\/p>\n Availability<\/p>\n iPhone Pocket is a limited-edition release. The short strap design is available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black; the long strap design is available in sapphire, cinnamon, and black. iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).<\/p>\n Customers can purchase iPhone Pocket beginning Friday, November 14, at select Apple Store locations and apple.com<\/a> in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S. Just in time for the holidays, Apple Specialists in stores and online can help customers mix and match different lengths and colors with their iPhone, style iPhone Pocket, and purchase their new favorite accessory.<\/p>\n Apple Canton Road, Hong Kong About ISSEY MIYAKE Press Contacts<\/p>\n Norman Tan<\/p>\n Apple<\/p>\n
\nApple Ginza, Tokyo
\nApple Jing\u2019an, Shanghai
\nApple March\u00e9 Saint-Germain, Paris
\nApple Myeongdong, Seoul
\nApple Orchard Road, Singapore
\nApple Piazza Liberty, Milan
\nApple Regent Street, London
\nApple SoHo, New York City
\nApple Xinyi A13, Taipei<\/p>\n
\n ISSEY MIYAKE was founded in 1971 by the namesake designer, one year after the establishment of MIYAKE DESIGN STUDIO<\/a>. The company operates through an integrated process for clothing and related items, encompassing creative conception, development, manufacturing, and retail operations. Guided by the philosophy of \u201cbringing unprecedented originality for ease in everyday life,\u201d ISSEY MIYAKE practices this commitment through products conceived with society and the future in mind, thus ensuring a lasting culture of innovative design and making.
\n About Apple
\n Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple\u2019s six software platforms \u2014 iOS, iPadOS, macOS, watchOS, visionOS, and tvOS \u2014 provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple\u2019s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.<\/p>\n