INDYCAR and Indianapolis Motor Speedway president J. Douglas Boles has confirmed that\u00a0Sesame Street’s\u00a0very own Cookie Monster will be the grand marshal of this weekend’s Brickyard 400 at\u00a0IMS.<\/p>\n
This follows the success of the campaign,\u00a0Road Trip Across America, which sees the character sharing a message of inclusivity, one that’s not only reflected through the show, but also a video alongside 23XI Racing<\/a> driver Bubba Wallace<\/a>.<\/p>\n \u00a0<\/p>\n \u201cBring the whole family out for a cookie break as we welcome \u2018Sesame Street\u2019s\u2019 Cookie Monster to IMS for the Brickyard 400 presented by PPG on July 27,\u201d Boles said in a press release.<\/p>\n \u201cFollowing Cookie Monster\u2019s command as grand marshal, everyone can enjoy exciting on-track action as the stars of NASCAR take on the iconic 2.5-mile oval. And remember, children under 15 are admitted free with the purchase of an adult Flex or General Admission ticket.\u201d<\/p>\n The role of grand marshal will see Cookie Monster giving the\u00a0\u201cdrivers, start your engines\u201d command to the amusement of many, but it’s all for a great cause.<\/p>\n Commenting on the campaign,\u00a0Aaron Bisman, Senior Vice President, Head of Marketing at the non-profit Sesame Workshop, said the following.<\/p>\n \u201cFor over 55 years,\u00a0Sesame Street\u00a0has been reaching and teaching children across America. What better way to extend the laughter and learning than by bringing\u00a0Sesame Street\u00a0to where our young fans are \u2014 their hometowns?<\/p>\n “This summer, families will experience the joy of\u00a0Sesame Street\u00a0at state fairs, baseball games, and so much more.\u201d<\/p>\n While the race this weekend kicks off the tour, the show will also visit a number of other sports activities, including the\u00a0Milwaukee Brewers on 25 July, which will host a\u00a0Sesame Street-themed day with activations during the seventh inning and around the stadium.\u00a0<\/p>\n Elmo waved the green flag at Charlotte Motor Speedway in 1993, and The Great Gonzo was grand marshal for the Auto Club 400 in 2014. It seems as though NASCAR can’t get enough of\u00a0The Muppets.\u00a0<\/p>\n The NASCAR Cup Series Brickyard 400 presented by PPG will start at 2:00pm Eastern Time on Sunday.<\/p>\n In this article<\/p>\n Be the first to know and subscribe for real-time news email updates on these topics<\/p>\n Subscribe to news alerts<\/p>\n","protected":false},"excerpt":{"rendered":"INDYCAR and Indianapolis Motor Speedway president J. Douglas Boles has confirmed that\u00a0Sesame Street’s\u00a0very own Cookie Monster will be…\n","protected":false},"author":2,"featured_media":28625,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[2653,2654,425,6327,5025,99,5026],"class_list":["post-28624","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-indianapolis","tag-indianapolis-motor-speedway","tag-nascar","tag-nascar-cup","tag-nosyndicate","tag-sports","tag-trendingteam"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/28624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=28624"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/28624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/28625"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=28624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=28624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=28624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}