Welcome to The Week 11 Everything Report \u2014 where we break down everything you need to know from Week 10\u2019s games, heading into Week 9 and beyond.<\/p>\n
We\u2019ll keep this intro short for those who prefer listening to reading this article.<\/p>\n
Pro Tip: If you\u2019re using Safari on your iPhone, you can actually turn this article into a podcast \u2014 just tap \u201cListen to Page\u201d or use the \u201cSpeak Screen\u201d feature.<\/p>\n
Top-30 XFP Leaderboard<\/p>\n
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3 Key Takeaways
\n1. Sean McVay, Kyle Shanahan, and\u2026 Dan Campbell. Albert Einstein, Stephen Hawking, and\u2026 Dan Campbell.<\/p>\n
I can\u2019t help but laugh (and also seethe with jealousy) that the Lions demoted<\/a> their offensive play-caller (John Morton) in Week 10. Apparently, averaging 29.9 points per game (2nd-most, behind only the Colts) wasn\u2019t good enough for Dan Campbell. He thought he could do better \u2014 and he did. Detroit put up 44 points and 546 yards (the 2nd-most yards by any offense in any game this season) against the Washington Commanders.<\/p>\n Campbell might look like a jock, and he\u2019s leaned into the \u201cmeathead\u201d persona \u2014 but don\u2019t let that fool you. What\u2019s the opposite of a fake sharp? That\u2019s Dan Campbell.<\/p>\n Ben Johnson gets most of the credit for resurrecting Jared Goff\u2019s career, but the true turning point actually came in 2021, when Campbell took play-calling duties from Anthony Lynn. The following season, Campbell handed the reins over to Johnson, but this was always much more of a collaborative process than you might have been led to believe. Heck, Goff\u2019s passer rating is actually higher with Campbell calling plays than it was with Johnson.<\/p>\n Jared Goff – Passer Rating by Play-Caller<\/p>\n John Morton: 115.2 (8 games) \u2014 Scott Barrett (@ScottBarrettDFB) November 10, 2025<\/a> <\/p>\n Because of this play-calling change, and because we\u2019re talking about the Lions \u2014 easily one of the three best and most important offenses in football \u2014 it\u2019s worth making note of what changed, what looked different, and who stands to benefit.<\/p>\n In Week 10, the Lions:<\/p>\n Used play-action on a season-high 51.5% of Goff\u2019s dropbacks \u2014 up from 28.6% across the first nine weeks. Remember, this is one of the most potent efficiency hacks in football<\/a>.<\/p>\n Used motion on a season-high 78.8% of dropbacks \u2014 up from 62.2% (or 56.2% in road games). Another cheat code. Like with play-action, this is one of the top cheat codes<\/a> a play-caller has at their disposal.<\/p>\n Posted their highest PROE of the season (+3.4%), and their 2nd-highest in a road game since early 2023. Detroit’s staying aggressive late in positive blowouts is a significant reason why Goff stacks or Detroit onslaught stacks would take down DFS tournaments at an inordinately high rate throughout the Ben Johnson era.<\/p>\n Increased under-center rate to a season-high 48.5% (up from 27.5%) and cut 11-personnel usage to a season-low 54% (down from 70%) \u2014 two more newly discovered efficiency hacks [1<\/a>, 2<\/a>] and two of the top cutting-edge trends of the 2025 season.<\/p>\n Just based on this alone, even if Detroit didn\u2019t just have one of their best games in years, I would have told you to boost all Detroit players moving forward. Well, maybe not all Detroit players. Let\u2019s take a look at how player utilization differed in Week 10:<\/p>\n Detroit\u2019s backfield looked exactly like it did in 2024. You remember what happened last year with this backfield, right? Prior to his injury, David Montgomery out-carried Jahmyr Gibbs (with just 6 fewer targets), but Gibbs still out-produced Montgomery 18.3 FPG to 16.6. This year, heading into Week 10, Gibbs had a much larger stranglehold over the backfield (with 24 more carries and twice as many targets as Montgomery), but wasn\u2019t as productive as he was last year (18.2 FPG), nor as efficient (4.88 YPC vs. 5.65). In Week 10, we saw a more even split in usage \u2014 Gibbs and Montgomery split carries evenly (15 to 15) and Montgomery hit a season-high 54.4% snap share. But Gibbs was back to his impossibly hyper-efficient self, averaging an absurd 9.5 YPC and scoring 38.2 fantasy points on just 14.3 XFP. Rather than lament the dropoff in volume, I\u2019m bullish \u2014 perhaps Campbell has re-unlocked Gibbs\u2019 hyper-efficiency. Even if not, a more efficient, more productive, and more aggressive offense should be more valuable to Gibbs than the loss of a few extra (non-red zone) carries per game is detrimental.<\/p>\n The passing distribution also shifted to resemble its appearance from last season. Amon-Ra St. Brown had exceeded a 25% target share in a league-leading seven straight games but fell to 22.9% in Week 10, barely ahead of Jameson Williams (20.0%). St. Brown finished with just 5 receptions (one above his season-low) and finished under 70 yards for just the third time in nine games. Believe it or not, last year, Williams had more games over 75 receiving yards (8) than St. Brown (5). But this year, Williams has been extremely boom-or-bust, or maybe even worse than that: a total non-factor. But Week 10 was a major step in the right direction; Williams recorded season-highs across the board \u2014 6 catches, 119 yards, 23.9 points \u2014 along with a 25% first-read target share (his 2nd-highest of the season).<\/p>\n Maybe Campbell was just squeaking the greasy wheel after weeks of promising to get Williams going. Or maybe this is a genuine shift back toward the 2024 balance we saw between ARSB and Williams.<\/p>\n Either way, I\u2019m upgrading basically every Lions player \u2014 except maybe St. Brown, just because he was already in the midst of a career year (22.3 FPG entering the week, +1.6 FPG more than his previous best). But I wouldn\u2019t call him a sell-high, either. Ultimately, this is only one week of data, so for now, it\u2019s just something we\u2019ll keep monitoring \u2014 with the main takeaway being: Dan Campbell might secretly be one of the sharpest offensive minds in football.<\/p>\n 2. The Players With The Easiest Remaining Schedules At Each Position<\/p>\n
Dan Campbell: 106.9 (7 games)
Ben Johnson: 102.7 (51 games)
Sean McVay: 94.1 (62 games)
Anthony Lynn: 85.3 (8 games)
Rob Boras: 63.6 (7 games)<\/p>\n<\/p>\n