App attribution and analytics platform (MMP) Linkrunner has raised Rs 5 crore in a pre-seed funding round led by Titan Capital along with participation from angel investor Samir Sood and early-stage venture firm\u00a02AM.VC.\u00a0<\/p>\n
The proceeds will be deployed towards hiring across engineering, data science, and sales, as well as drive product innovation and go-to-market efforts across India, Linkrunner said in a press release.<\/p>\n
Co-founded by Shreyans Sancheti and Darshil Rathod, Linkrunner is an AI-driven app attribution and analytics platform (MMP) designed for modern consumer apps. It helps companies track customer metrics, manage advertising spends, and make data-driven growth marketing decisions.<\/p>\n
According to market research, the India mobile application market generated $10.6 billion in revenue in 2024 and is projected to reach $27.7 billion by 2030, growing at a compound annual growth rate (CAGR) of 17.8%. Meanwhile, India is expected to reach 1 billion smartphone users by 2026.<\/p>\n
Within just a few months, Linkrunner states that it has gained traction with fast-growing consumer apps such as Stimuler, Grapevine, Fold Money, Abcoffee, Jumbo Gaming, Lingopanda and more. Customers appreciate the seamless onboarding, often completed in under an hour, along with a transparent pricing structure and a generous free plan tailored for startups.<\/p>\n
Shreyans Sancheti, co-founder of Linkrunner, said, \u201cToday major ad networks like Google\/Meta don\u2019t recognize any Indian mobile measurement partners, which limits options for the consumers. We realized there was no simple, cost-effective app attribution platform designed for Indian companies\u201d.\u00a0<\/p>\n
Linkrunner plans to strengthen its product and market presence by enhancing its AI-driven attribution engine\u2014which automatically aligns campaign data across channels\u2014and preparing for global expansion beyond India.<\/p>\n
The Bengaluru-based company faces competition from other players in this space such as AppsFlyer, Branch, Adjust, Singular, Airbridge, Tenjin, and Apptrove.<\/p>\n
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