{"id":290759,"date":"2025-11-14T08:21:06","date_gmt":"2025-11-14T08:21:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/290759\/"},"modified":"2025-11-14T08:21:06","modified_gmt":"2025-11-14T08:21:06","slug":"apple-halves-app-store-fees-to-15-for-mini-apps","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/290759\/","title":{"rendered":"Apple Halves App Store Fees to 15% For Mini Apps"},"content":{"rendered":"<p>A big shift in <a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Apple<\/a>\u2019s App Store strategy could set a precedent for how mobile software may be developed and monetized.<\/p>\n<p>Apple has announced a <a href=\"https:\/\/developer.apple.com\/programs\/mini-apps-partner\/\" target=\"_blank\" rel=\"noopener nofollow\">new program<\/a> that halves the standard 30% fee it takes from app developers on in-app sales for a category of software called \u201cmini apps.\u201d A CNBC <a href=\"https:\/\/www.cnbc.com\/2025\/11\/13\/apple-announces-new-program-that-cut-mini-app-fees-in-half.html\" target=\"_blank\" rel=\"noopener nofollow\">report<\/a> explained that the new \u201cMini Apps Partner Program\u201d offers developers of mini apps \u2014 which run inside other standalone apps rather than as separate downloads \u2014 a reduced commission rate of 15% in exchange for using Apple\u2019s tech to build their apps.<\/p>\n<p>The lower fee means developers can keep more money from user purchases made in their mini apps.<\/p>\n<p>To join, developers must apply and meet certain requirements to ensure mini apps are safe and provide a good user experience. For instance, mini apps must have age controls, so children only see age-appropriate content. They also need to use Apple\u2019s payment system to make purchases easy and secure.<\/p>\n<p>This program encourages more developers to build mini apps \u2014 written in web development languages like HTML5 and JavaScript \u2014 that live inside big apps.<\/p>\n<p>This could change how people use their phones. Instead of having multiple apps scattered across the phone, users might have just a few traditional apps that include many mini apps. This can make phones less cluttered and give users more features in fewer places.<\/p>\n<p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p>\n<p>Apple also benefits because it still earns a share from mini app sales inside big apps that previously might have avoided commissions. For example, with this program, Apple will take a cut of sales from mini apps inside <a href=\"https:\/\/www.pymnts.com\/apple\/2025\/apple-tencent-reach-wechat-payments-agreement\/\" target=\"_blank\" rel=\"noopener nofollow\">Tencent\u2019s WeChat<\/a> \u2014 something it didn\u2019t do before.<\/p>\n<p>The Mini Apps Partner Program initiative also coincides with growing regulatory scrutiny of Apple in Europe and <a href=\"https:\/\/www.pymnts.com\/cpi-posts\/chinese-consumers-file-antitrust-complaint-against-apple-over-app-store-practices\/\" target=\"_blank\" rel=\"noopener nofollow\">China<\/a>, where authorities have challenged the company\u2019s control over its App Store and commission rates. A U.K. tribunal recently <a href=\"https:\/\/www.pymnts.com\/cpi-posts\/apple-denied-permission-to-appeal-ruling-on-app-store-commissions\/\" target=\"_blank\" rel=\"noopener nofollow\">ruled<\/a> that Apple\u2019s 30% fee is excessive, suggesting that a fair rate should be closer to 17.5%.<\/p>\n","protected":false},"excerpt":{"rendered":"A big shift in Apple\u2019s App Store strategy could set a precedent for how mobile software may be&hellip;\n","protected":false},"author":2,"featured_media":290760,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[50028,517,152531,3,62623,3300,74,3301],"class_list":["post-290759","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-app-store","tag-apple","tag-mini-apps","tag-news","tag-partner-program","tag-pymnts-news","tag-technology","tag-whats-hot"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/290759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=290759"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/290759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/290760"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=290759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=290759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=290759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}