{"id":292500,"date":"2025-11-15T04:28:07","date_gmt":"2025-11-15T04:28:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/292500\/"},"modified":"2025-11-15T04:28:07","modified_gmt":"2025-11-15T04:28:07","slug":"why-hailey-biebers-name-has-mysteriously-vanished-from-iconic-smoothie-at-la-supermarket","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/292500\/","title":{"rendered":"Why Hailey Bieber’s name has mysteriously vanished from iconic smoothie at LA supermarket"},"content":{"rendered":"

The $20 Hailey Bieber Strawberry Glaze Skin Smoothie<\/a> at Erewhon was an instant hit when it launched in 2022, drawing crowds to the luxury grocery store.<\/p>\n

Its popularity kept Bieber\u2019s name on the menu until it recently mysteriously disappeared.<\/p>\n

\u201cHer contract ended, so we can\u2019t say Hailey Bieber,\u201d a smoothie cashier at Erewhon told Page Six.<\/p>\n

Hailey Bieber\u2019s name has been mysteriously removed from her famous Erewhon Strawberry Glaze Skin smoothie. haileybieber\/Instagram<\/p>\n

An Erewhon employee told Page Six that the model\u2019s name was taken down because \u201cher contract ended\u201d with the high-end grocer. NY Post<\/p>\n

However, customers are still ordering the \u201cHailey\u201d in droves.<\/p>\n

Workers at the Beverly Hills Erewhon say they make at least 600 a day, more than any other smoothie on the menu.<\/p>\n

While Hailey, 28, did not come up with the recipe herself, according to an Erewhon smoothie worker, and her partnership is said to have expired, her stardom continues to skyrocket sales.<\/p>\n

Still, even with the change, the widely popular drink remains a hit with customers. NY Post<\/p>\n

\u201cPeople still call it the Hailey Bieber. It rolls off the tongue better than saying Strawberry Glaze Skin Smoothie,\u201d another worker said. Getty Images for GQ<\/p>\n

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\u201cAll the customers don\u2019t know. They still say Hailey Bieber. She\u2019s not getting anything, but it\u2019s good for us,\u201d the worker said.<\/p>\n

\u201cPeople still call it the Hailey Bieber. It rolls off the tongue better than saying Strawberry Glaze Skin Smoothie,\u201d another worker added.<\/p>\n

\u201cIt\u2019s still the same ingredients, it\u2019s still sweet. It still has the spirit of Hailey!\u201d said the worker of the pink-and-white drink, which consists of organic strawberries, almond milk, bananas, avocado, dates, maple syrup, collagen peptides, sea moss gel and coconut cream.<\/p>\n

The pink and white drink consists of organic strawberries, almond milk, bananas, avocado, dates, maple syrup, collagen peptides, sea moss gel and coconut cream. NY Post<\/p>\n

Another employee claimed the $20 drink is the store\u2019s \u201cbest\u201d menu item and is \u201cby far [their] most popular\u201d smoothie. NY Post<\/p>\n

\u201cIt\u2019s the best one. By far our most popular,\u201d the worker said. \u201cYou\u2019re going to love it!\u201d<\/p>\n

Reps for Bieber and Erewhon did not immediately respond to Page Six\u2019s requests for comment.<\/p>\n

Originally launched in 2022, the smoothie was meant to be a temporary menu item. Typically, such offerings would be removed from the menu after a month. <\/p>\n

Bieber launched the drink with Erewhon in 2022. haileybieber\/Instgram<\/p>\n

The drink was originally only meant to be a temporary menu item but soon became a staple due to its popularity. haileybieber\/Instagram<\/p>\n

But, its popularity \u2014 due, in part, to the model\u2019s promotion \u2014 quickly cemented the smoothie as a staple fixture. <\/p>\n

In May, Bieber talked up the smoothie during her Vogue Magazine \u201cIn the Bag\u201d interview<\/a>, crediting the drink for keeping her skin blemish-free. <\/p>\n

\u201cI have one every single day. I would say it\u2019s probably 90 percent of the reason my skin looks the way it does.\u201d<\/p>\n

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