{"id":297024,"date":"2025-11-17T12:21:10","date_gmt":"2025-11-17T12:21:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/297024\/"},"modified":"2025-11-17T12:21:10","modified_gmt":"2025-11-17T12:21:10","slug":"chelseas-900m-deal-in-2016-has-given-club-one-less-thing-to-worry-about-after-shirt-sponsor-chaos","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/297024\/","title":{"rendered":"Chelsea&#8217;s \u00a3900m deal in 2016 has given club one less thing to worry about after shirt sponsor chaos"},"content":{"rendered":"\n<p>Finding a long-term front-of-shirt sponsor has proven to be a real headache for Chelsea under Todd Boehly and Clearlake Capital.<\/p>\n<p>It remains to be seen how long their partnership will be for, but the good news is that <a href=\"https:\/\/www.thechelseachronicle.com\/news\/exclusive-chelsea-on-brink-of-shirt-sponsorship-deal-with-470bn-company\/\" rel=\"nofollow noopener\" target=\"_blank\">Oracle are now set to become Chelsea\u2019s front-of-shirt sponsor<\/a>, The Chelsea Chronicle understands.<\/p>\n<p>If it is only a short-term deal similar to the ones they had with DAMAC and Infinite Athlete, <a href=\"https:\/\/www.thechelseachronicle.com\/club\/\" rel=\"nofollow noopener\" target=\"_blank\">the Blues<\/a> could just end up finding themselves in the same situation again next season.<\/p>\n<p>There is at least one thing that they will not have to worry about for a long time thanks to some great work done by <a href=\"https:\/\/www.thechelseachronicle.com\/tag\/roman-abramovich\/\" rel=\"nofollow noopener\" target=\"_blank\">Roman Abramovich\u2019<\/a>s old regime.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\"  src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/11\/GettyImages-2242680432-1024x683.jpg\" alt=\"Chelsea FC v AFC Ajax - UEFA Champions League 2025\/26 League Phase MD3\" \/>Photo by James Gill \u2013 Danehouse\/Getty ImagesChelsea won\u2019t have to worry about new kit deal any time soon thanks to \u00a3900m Nike agreement<\/p>\n<p>In 2016, Chelsea signed a kit deal with Nike that runs until 2032. It came into effect from the 2017\/18 season, meaning that the <a href=\"https:\/\/www.thechelseachronicle.com\/tag\/club-world-cup\/\" rel=\"nofollow noopener\" target=\"_blank\">Club World Cup<\/a> winners put pen to paper on a 15-year agreement.<\/p>\n<p>According to <a href=\"https:\/\/www.bbc.co.uk\/news\/business-37652612\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BBC<\/a>, Chelsea\u2019s deal with Nike is worth a whopping \u00a3900m. Ultimately, it was a great bit of business that the club conducted.<\/p>\n<p>Chelsea\u2019s previous ownership managed to secure both a long and high rewarding kit deal, which has saved <a href=\"https:\/\/www.thechelseachronicle.com\/tag\/todd-boehly\/\" rel=\"nofollow noopener\" target=\"_blank\">Boehly<\/a> and <a href=\"https:\/\/www.thechelseachronicle.com\/tag\/behdad-eghbali\/\" rel=\"nofollow noopener\" target=\"_blank\">Behdad Eghbali<\/a> from having to find one themselves at a very inconvenient time.<\/p>\n<p>Searching for a front-of-shirt sponsor alone has been difficult enough for the <a href=\"https:\/\/www.thechelseachronicle.com\/tag\/uefa-conference-league\/\" rel=\"nofollow noopener\" target=\"_blank\">Conference League<\/a> holders over these last few years. Can you imagine if they had to find a new kit manufacturer as well? Based on how their quest for a shirt sponsor has gone, if you are a Chelsea fan, you would have been worried.<\/p>\n<p>They will be glad that it is not something that they have to concern themselves with right now.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"639\"  src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/11\/GettyImages-2213416408-1024x639.jpg\" alt=\"Chelsea FC v Liverpool FC - Premier League\" \/>Photo by Catherine Ivill \u2013 AMA\/Getty ImagesChelsea\u2019s kit deal one of the best in the Premier League<\/p>\n<p>Chelsea\u2019s deal with Nike is one of the most valuable in the Premier League, though it is not worth as much as Manchester City\u2019s partnership with Puma.<\/p>\n<p>As per <a href=\"https:\/\/www.bbc.co.uk\/sport\/football\/articles\/c628ek81dzno\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BBC Sport<\/a>, that one is worth \u00a31bn across 10 years. Their rivals <a href=\"https:\/\/www.bbc.co.uk\/sport\/football\/66358793\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Manchester United have a similar \u00a3900m deal to Chelsea\u2019s with Adidas<\/a>, but theirs is also spread over 10 years, in contrast to the Blues\u2019.<\/p>\n<p>Nevertheless, Chelsea have still done well in that department. They now need a long-term shirt sponsor and a larger stadium.<\/p>\n","protected":false},"excerpt":{"rendered":"Finding a long-term front-of-shirt sponsor has proven to be a real headache for Chelsea under Todd Boehly and&hellip;\n","protected":false},"author":2,"featured_media":297025,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[403,99],"class_list":{"0":"post-297024","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-soccer","8":"tag-soccer","9":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/297024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=297024"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/297024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/297025"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=297024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=297024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=297024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}