International<\/a> Film Festival and, before that MIPCOM, as the Beijing-based company continues to explore international markets.<\/p>\n\n\t\u201cThe key benefits we see our technology contributing to our clients is, No. 1, it\u2019s driving the cost down,\u201d says Zeng Yushen, head of operations at\u00a0Kling\u00a0AI. \u201cNo. 2, it\u2019s improving the time efficiency. What\u2019s usually been done maybe in three months can now be done in a week. No. 3, very importantly, is that we are also expanding creative freedom.\u201d<\/p>\n
\n\tKuaishou Technology began developing GIF-creation tools in 2011 before launching a short video and livestreaming app \u2014 called Kuaishou \u2014 in 2013. It then developed the video generation model Kling AI 1.0 and launched in June 2024, with almost monthly updates since. The Kling AI 2.5 Turbo Video model was rolled out in September \u201cwith enhanced performance in generating highly dynamic scenes, prompt adherence and upgraded aesthetics and cinematic quality.\u201d<\/p>\n
\n\tAccording to figures supplied by Kuaishou Technology, revenue from Kling AI topped RMB250 million ($30 million) for this year\u2019s second quarter \u2014 up from Q1\u2019s RMB 150 million ($21 million) \u2014 while its global user base has topped 45 million. Of that number, \u201cprosumers\u201d \u2014 professional creators like video editors and marketers \u2014 made up about 70 percent of revenue. The rest came from companies using Kling\u2019s technology behind the scenes, paying for each automated request their systems make to the platform. The end result has been \u201c200 million videos and 400 million images.\u201d<\/p>\n
\n\t\u201cWe\u2019ve seen a lot of individual users leveraging our tool,\u201d says Zeng. \u201cThen, at the same time, we also serve enterprise clients across many different fields \u2014 filmmaking, entertainment, obviously, but also gaming, for use on smart devices, and also advertisements. These are the core user segmentations that we are serving right now.\u201d<\/p>\n
\n\tAnd while those enterprise partnerships are growing fast, Zeng says the heart of Kling\u2019s momentum still comes from its everyday creators: \u201cFor individual subscription users, most of them come from design or creative backgrounds, and then they learn to use the tool so well that they can monetize the AI-generated content. They do advertisements, they create their own social media handles via AI to grow their fan base, they\u2019re now making short films.\u201d<\/p>\n
\n\tThe company\u2019s strategic collaborations include the Kuaishou Astral Short Plays initiative, an AI-generated anthology series that has amassed around 200 million global views. Academy Award winner Timmy Yip (Crouching Tiger, Hidden Dragon) and Cannes lifetime achievement honoree Jia Zhangke were among the creators behind its nine AI-driven shorts released in 2024. Kling AI has also been used by the mobile game Sword of Justice to produce image-generated videos and interactive special effects.<\/p>\n
\n\tYip \u2014 who served on the NextGen Creative Contest jury \u2014 reflected common global concerns when he called for \u201cthe human touch in AI films,\u201d according to Zeng.<\/p>\n
\n\t\u201cIt\u2019s absolutely a tool, not a replacement,\u201d says Zeng, who likens the impact of AI to the rapid development of CGI back in the late 1980s. \u201cI think that\u2019s what we are seeing now. AI is a creative partner, and the key is still the characters, the story that the creator wants to share.\u201d<\/p>\n
\n\tAmazon Prime\u2019s biblical epic House of David is another production to incorporate Kling Ai into its filming process, with its creator, Jon Erwin, also referencing cost and time as driving factors behind his decision to lean on the technology.<\/p>\n
\n\t\u201cThe production team shared how it just wouldn\u2019t be possible without the AI tools they use, with all those fantasy, epic style scenes,\u201d says Zeng. \u201cA 700-person production team was assembled because of the project. I think right now people tend to see just one side of the story, but actually with AI more projects are possible, and more people could be hired. There are a lot of positive stories that are happening every day.\u201d<\/p>\n
\n\tAnother concern about the rapidly developing technology has been possible infringements on IP.
\u201cWe take copyright and intellectual property IP issues very seriously,\u201d says Zeng. \u201cWe are really committed to making sure that our data is ethically sourced. Additionally, we provide our users with very clear guidelines in terms of use. We also outline the proper and legal ways to use AI-generated content. We also help our customers understand how to leverage the technology in a way that respects copyright laws and IP rights.\u201d<\/p>\n
\n\tAnimator Wang Momo from Illumination Entertainment \u2014 creator of Tuzki, the widely used line-drawn rabbit emoji character \u2014 was also a judge of the NextGen Creative Contest, and says the entries she saw convinced her AI was helping develop a \u201cnew language of storytelling.\u201d<\/p>\n
\n\tSays Momo: \u201cAI is transforming how we tell stories, and contests like this can definitely prove that technology can amplify human creativity rather than replace it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Josh Williams has a story that anyone building the future of artificial intelligence might want to pay attention…\n","protected":false},"author":2,"featured_media":297458,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,3995,2091,74,155199],"class_list":{"0":"post-297457","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-asia","12":"tag-international","13":"tag-technology","14":"tag-world-lens-tiffcom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/297457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=297457"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/297457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/297458"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=297457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=297457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=297457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}