{"id":298621,"date":"2025-11-18T07:05:07","date_gmt":"2025-11-18T07:05:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/298621\/"},"modified":"2025-11-18T07:05:07","modified_gmt":"2025-11-18T07:05:07","slug":"rising-debt-squeezes-shoppers-and-li-small-businesses","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/298621\/","title":{"rendered":"Rising debt squeezes shoppers \u2014 and LI small businesses"},"content":{"rendered":"<p>Small business owners on Long Island say shoppers have been tightening their belts in recent months as new data indicates record levels of household debt for American families.<\/p>\n<p>Increasing debt is part of a larger equation that has led middle- and lower-income households in particular to cut back on spending, said Steven Kent, chief economist for the Long Island Association, a nonprofit that represents Long Island&#8217;s business community.\u00a0<\/p>\n<p>\u201cHigher-income people are frequenting restaurants, same as they were just a few years ago, whereas the middle- and lower-income person may not be going out to eat as often, may not be shopping as much as often, and may be focusing more on basics,\u201d Kent said, noting that higher-income households usually have \u201cvery modest levels of debt.\u201d<\/p>\n<p>Total household debt for American families reached a record $18.59 trillion at the end of September, marking a $197 billion increase since July, according to a <a href=\"https:\/\/www.newyorkfed.org\/microeconomics\/hhdc\" rel=\"nofollow noopener\" target=\"_blank\">recent report<\/a> from the Federal Reserve Bank of New York.<\/p>\n<p>Rising balances for mortgages, credit cards, home equity lines of credit and student loans all contributed to the higher total, the report said.<\/p>\n<p>Although New York\u2019s debt per capita is lower than in other states, Long Islanders in particular may be feeling the impact of larger mortgages from a <a href=\"https:\/\/www.newsday.com\/business\/long-island-home-prices-bidding-wars-giljkbyi\" rel=\"nofollow noopener\" target=\"_blank\">pricey regional housing market<\/a>, Kent said, along with active student loan debt hitting credit after the end of a <a href=\"https:\/\/www.newsday.com\/business\/student-loan-payments-new-york-lvdpsasx\" rel=\"nofollow noopener\" target=\"_blank\">pandemic-era pause on collections<\/a>.<\/p>\n<p>And, \u201cbecause people have to pay off their student debt, they may be slower to pay off their credit card debt,\u201d he said.<\/p>\n<p>The overall level of debt outlined in the report fits the \u201cnatural trend of a growing economy\u201d and is unlikely to significantly impact holiday spending for most, said Juan Carlos Conesa, an economics professor at Stony Brook University.<\/p>\n<p>Numbers surrounding student debt \u201cseem distorted by the pandemic relief programs\u201d and seem \u201cto be going back to normal levels of delinquency,\u201d he said in an email.<\/p>\n<p>\u201cWhat seems a bit more worrisome is the significant increase in delinquency for credit card debt over the last two years, but if anything it seems to be flattening out in the last few periods,\u201d he added.<\/p>\n<p>Beside\u00a0debt, consumer behavior has been impacted by other factors like high inflation in recent years, Kent said, as households spend a higher percentage of their budgets on basic goods.<\/p>\n<p>\u201cI think all of our businesses are feeling a bit of a pinch right now because it does feel like customers are tightening their belts a bit,\u201d said Joseph Garcia, president of the Farmingdale Chamber of Commerce and second vice president at the Nassau Council of Chambers of Commerce. \u201cThe pool of available money for consumers is smaller today than it was maybe a year or two ago, and that means you have to fight a lot harder to stand out.&#8221;<\/p>\n<p>Fewer splurges, more belt-tightening<\/p>\n<p>More households are reporting a worse financial situation than a year ago and have lower expectations for the coming year, according to the Federal Reserve\u2019s <a href=\"https:\/\/www.newyorkfed.org\/newsevents\/news\/research\/2025\/20251107\" rel=\"nofollow noopener\" target=\"_blank\">October consumer expectations survey released earlier this week<\/a>.<\/p>\n<p>While Roberta Perry hasn\u2019t seen fewer customers at her Farmingdale skin care store, shoppers are spending less when they visit.<\/p>\n<p>\u201cSomeone who would buy three jars is now buying two, someone who would buy two is now buying one,\u201d said Perry, who has owned ScrubzBody Skin Care Products for nearly 20 years.<\/p>\n<p>She\u2019s been running sales and promotions to draw in more business and emphasized that she\u2019s \u201cnot going anywhere,\u201d although she\u2019s \u201cbracing\u201d for the holiday season.<\/p>\n<p>\u201cEven during the Depression, everyone wanted a lipstick,\u201d she said. \u201cI don\u2019t think we\u2019re losing [customers]. They\u2019re just spending less.\u201d<\/p>\n<p>Anna Cortesiano, owner of Salvatore\u2019s of Elmont Pizzeria and Restaurant, said fewer customers are coming out to dinner and ordering out, even as operating costs have increased.<\/p>\n<p>\u201cWe\u2019re struggling every day to make payroll, to pay taxes, to buy food for the week,\u201d she said. \u201cIt\u2019s hard. No one is ordering like they used to.\u201d<\/p>\n<p>Small business owners are also part of the economy, Garcia emphasized, so if they\u2019re making less money, they\u2019re also spending less, and \u201cit becomes a bit of a cycle.\u201d<\/p>\n<p>Many business owners are looking for ways to cut costs in the coming year and are \u201ccoming back to the basics\u201d to build relationships with customers and communities, he said. The goal is to remind people:\u00a0\u201cHey, we\u2019re still here, and we can really use the business.&#8221;<\/p>\n<p><img alt=\"Brianne Ledda\" loading=\"lazy\" width=\"88\" height=\"104\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\"  src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/11\/1763449507_687_image\"\/><\/p>\n<p>Brianne Ledda covers personal finance and affordability for Newsday. She previously covered Southold and Greenport for The Suffolk Times and is a graduate of Stony Brook University.<\/p>\n","protected":false},"excerpt":{"rendered":"Small business owners on Long Island say shoppers have been tightening their belts in recent months as new&hellip;\n","protected":false},"author":2,"featured_media":298622,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[28,101],"class_list":["post-298621","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-business","tag-economy"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/298621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=298621"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/298621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/298622"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=298621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=298621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=298621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}