Eminem is taking legal action against an Australian beach umbrella and bag company called Swim Shady.<\/p>\n
In a petition filed with the U.S. Trademark and Copyright Office, and obtained by Rolling Stone, lawyers for Eminem (real name Marshall Mathers) said the name Swim Shady is \u201chighly confusingly similar and\/or legally identical in sight and sound\u201d to Eminem\u2019s famous Slim Shady moniker. He\u2019s had the nickname trademarked since the Nineties, using it for everything from merch and live performances to his record label and several albums, including his most recent, The Death of Slim Shady<\/a>.<\/p>\n More from Rolling Stone<\/p>\n Swim Shady filed their trademark application last year, and according to online records, they received a registration certificate on Sept. 23. Eminem\u2019s lawyers filed their petition for cancellation a few days later on Sept. 29.<\/p>\n Along with its alleged similarities, the cancellation petition argued that the Slim Shady nickname is so well-known around the world, that the Swim Shady name \u201cpoints uniquely and unmistakably\u201d to Eminem\u2019s marks. It further claimed that the Swim Shady mark is \u201clikely to be confused with and mistaken for\u201d Eminem\u2019s marks, and could create a \u201cfalse association\u201d between the beach umbrella company and the rapper.<\/p>\n Lawyers for Eminem and Swim Shady did not immediately return Rolling Stone\u2019s requests for comment. Swim Shady has 60 days to respond to Eminem\u2019s petition.<\/p>\n This is far from the first time Eminem has petitioned to protect his trademarks. He previously took on a clothing company called \u201cShadzy,\u201d a sunglasses brand called \u201cShady Character,\u201d and recently took on<\/a> Real Housewives stars Gizelle Bryant and Robyn Dixon over their efforts to get a trademark for their podcast, Reasonably Shady<\/a>. (That case remains ongoing.)<\/p>\n Best of Rolling Stone<\/p>\n Sign up for RollingStone’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Eminem is taking legal action against an Australian beach umbrella and bag company called Swim Shady. In a…\n","protected":false},"author":2,"featured_media":300232,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[156255,236,31780,88,15394,144703,156256],"class_list":["post-300231","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-beach-umbrella","tag-celebrities","tag-eminem","tag-entertainment","tag-rolling-stone","tag-swim-shady","tag-u-s-trademark-and-copyright-office"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/300231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=300231"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/300231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/300232"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=300231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=300231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=300231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}