{"id":301619,"date":"2025-11-19T18:03:09","date_gmt":"2025-11-19T18:03:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/301619\/"},"modified":"2025-11-19T18:03:09","modified_gmt":"2025-11-19T18:03:09","slug":"people-will-pay-anything-for-longevity-how-equinox-is-building-to-last","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/301619\/","title":{"rendered":"\u201cPeople Will Pay Anything for Longevity\u201d: How Equinox is Building to Last"},"content":{"rendered":"

Plus, investment in one\u2019s health often begets further investment. Though the efficacy and ethics of GLP-1 drugs for users who aren\u2019t diabetic or overweight can be debated, the fact is that over 2% of Americans are on the medication \u2014 up 600% over six years, according to<\/a> Fair Health. Notably, this data is based on healthcare claim records, but many GLP-1 medications are now available without a prescription, so the actual number is likely far higher. Research organization Rand puts the estimate<\/a> at 12%, based on a recent survey. For Equinox, this is a big opportunity, which has driven the launch of its GLP-1 training protocol, creating a certification through its education arm to certify coaches on how to train someone who is on GLP-1s.<\/p>\n

\u201cA lot of people thought that what we do was going to be under a lot of pressure, because now you can now just take a pill,\u201d Spevek says of last year, when GLP-1s began their ascent. \u201cWhat quickly became obvious was that GLP-1s are a good kickstart \u2014 depending on your own situation \u2014 but you need to complement them with lifestyle changes. That\u2019s working out; that\u2019s eating. So it\u2019s been good for business.\u201d<\/p>\n

Spevak anticipates more such shifts in the coming years. Equinox has a health advisory board with experts from science, medicine and various academic fields who help the team to assess which trends are likely to come and go, which will sustain over time, and which are safe and legitimate. Essentially, which are worth investing in. \u201cWhile we will always be innovative and ideating new concepts, at the same time, we\u2019re doing it through the lens of what\u2019s safe and effective, which is critically important,\u201d Spevak says.<\/p>\n

The CEO is confident that consumers will only increase their investment in companies that can service their wellness and longevity ambitions. \u201cThere\u2019s still great demand for luxury products, of course, but it\u2019s under pressure,\u201d Spevak says. \u201cIt\u2019s because the consumer has shifted to unique experiences, [meaning] health and wellness. That\u2019s why I feel like we\u2019re just warming up. We have a big opportunity.\u201d<\/p>\n

More from this author:<\/p>\n

How Basic.Space Cracked \u2018New Luxury\u2019 for the Next Gen<\/a><\/p>\n

What is Skims\u2019s Secret Recipe?<\/a><\/p>\n

How Erede Is Building a Jewelry Brand for Tomorrow<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Plus, investment in one\u2019s health often begets further investment. Though the efficacy and ethics of GLP-1 drugs for…\n","protected":false},"author":2,"featured_media":301620,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[337,97,20835,2749,673],"class_list":{"0":"post-301619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-fitness","9":"tag-health","10":"tag-latest","11":"tag-longevity","12":"tag-wellness"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/301619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=301619"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/301619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/301620"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=301619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=301619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=301619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}