{"id":30205,"date":"2025-07-23T02:49:11","date_gmt":"2025-07-23T02:49:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/30205\/"},"modified":"2025-07-23T02:49:11","modified_gmt":"2025-07-23T02:49:11","slug":"analysis-it-wasnt-a-woke-decision-to-change-the-washington-football-teams-name-it-was-a-business-call","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/30205\/","title":{"rendered":"Analysis: It wasn\u2019t a \u2018woke\u2019 decision to change the Washington football team\u2019s name. It was a business call"},"content":{"rendered":"<p>      Washington<br \/>\n      CNN<br \/>\n        \u00a0\u2014\u00a0<\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez2vpl000s26nz28rz7ihg@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            When President Donald Trump <a href=\"https:\/\/www.cnn.com\/2025\/07\/20\/politics\/washington-commanders-trump-stadium\" rel=\"nofollow noopener\" target=\"_blank\">reopened a long-closed conversation<\/a> about the name of the Washington NFL team, he and others implied that liberal thinking forced the venerable franchise to change its name from Redskins to Commanders in 2022.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m5000093b6nb2uuq0z8@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            It wasn\u2019t \u201cwokeness\u201d that led to that moment. It was capitalism. Corporate sponsors made the decision, not politicians or fans.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000a3b6n96knkzfe@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            On July 2, 2020, after the murder of George Floyd in late May and the resulting national conversation on race and racism, FedEx \u2013 the title sponsor of the team\u2019s stadium at the time \u2013 called on the franchise to change its name.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000b3b6nzfnckek5@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            Nike removed Redskins apparel from its website on the same day. The next day, the league and the organization announced that <a href=\"https:\/\/www.cnn.com\/2020\/07\/06\/us\/redskins-indians-braves-names\/index.html\" rel=\"nofollow noopener\" target=\"_blank\">they were reviewing<\/a> the team\u2019s name. Soon, Amazon, Target and Walmart also removed Redskins merchandise from their stores and websites.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000c3b6n9ey7stlf@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            At a time of heightened corporate sensitivity to racism, the franchise suddenly saw the possibility of millions of dollars in revenue being lost due to the Redskins name. After years of controversy, the organization\u2019s then-leadership finally saw the financial writing on the wall and gave up a fight they had promised to wage forever.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000d3b6nfygjjen3@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            On July 13, the team <a href=\"https:\/\/www.cnn.com\/2020\/07\/13\/us\/washington-redskins-nickname-change-spt\" rel=\"nofollow noopener\" target=\"_blank\">announced<\/a> it was retiring its name and logo and would go by the name Washington Football Team <a href=\"https:\/\/www.cnn.com\/2022\/01\/04\/sport\/washington-football-team-name-change-spt-intl\/index.html\" rel=\"nofollow noopener\" target=\"_blank\">for the time being<\/a>. Less than two years later, after a contest to rename the team, it became the <a href=\"https:\/\/www.cnn.com\/2022\/02\/02\/us\/washington-football-team-name\" rel=\"nofollow noopener\" target=\"_blank\">Commanders<\/a>.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000e3b6ncf36r3sg@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            None of this came about quickly, or without a fight. This was a conversation, and a decision, <a href=\"https:\/\/www.cnn.com\/2025\/01\/09\/sport\/washington-commanders-nfl-wild-card\" rel=\"nofollow noopener\" target=\"_blank\">years in the making<\/a>. Protests occasionally popped up around Washington Redskins games in the 1990s and early part of the 21st century, but there was no evidence of a groundswell to change the name.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000f3b6no4yltl9z@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            In 2013, the National Congress of American Indians, representing 1.2 million people in its member tribes, announced that it opposed the moniker.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000g3b6nplu03s83@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            The team consistently replied by saying it was honoring the achievements of Native Americans by keeping the name. As evidence, then-team president Bruce Allen said that three high schools with a majority Native American student body used the name. The team and its supporters mentioned a 2004 poll by the Annenberg Public Policy Center that found that a majority of Native Americans were not offended by the name.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000h3b6nmf12zbo8@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            Then again, the use of public polling methods to measure a small, diverse population also came into question and was criticized by experts.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000i3b6ne6w2ofk8@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            More than a decade ago, Sports Illustrated\u2019s Peter King led the way, as did a few other sports journalists, including myself, publicly stating that we would no longer use the name \u2013 a name that each of us had said thousands of times in our careers covering the NFL.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000j3b6nddy3yuhq@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            \u201cTry explaining and defending the nickname to a child,\u201d I wrote in 2013. \u201cIt\u2019s impossible.\u201d\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000k3b6n7lbwsex0@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            Back then, NFL commissioner Roger Goodell was still defending the team\u2019s name, but he said in radio interviews that he wanted to \u201clisten\u201d on the issue.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000l3b6n3y76whs1@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            \u201cWe\u2019ll always listen, and we\u2019ll always be open,\u201d he said on ESPN Radio August 1, 2013, when asked to compare his defense of the Washington team name with his comments on Philadelphia Eagle Riley Cooper\u2019s racist slur at the time, which were anything but a defense: \u201cObviously wrong \u2026 insensitive and unacceptable,\u201d Goodell said of Cooper\u2019s language.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000m3b6nhoktqz9d@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            Goodell went farther a month later while speaking to a Washington radio station: \u201cUltimately it is Dan (Snyder\u2019s) decision, but it is something I want all of us to go out and make sure we are listening to our fans, listening to people that have a different view, and making sure we continue to do what is right. We want to make sure the team represents the strong tradition and history that it has for so many years. \u2026 If we are offending one person we need to be listening and making sure we are doing the right things to address that.\u201d\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000n3b6nadff65bc@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            As the battle reached a crescendo, a federal judge in Northern Virginia ordered the cancellation of the team\u2019s federal trademark registrations in 2015 because the team\u2019s name was viewed as \u201cdisparaging\u201d to Native Americans. It was the team\u2019s biggest legal and public relations loss to that point.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000o3b6n1bhskrhp@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            That decision came two years after then-owner Dan Snyder told USA Today sports reporter Erik Brady that he would \u201cNEVER\u201d change the Redskins\u2019 name.\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000p3b6n32c607pp@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            \u201cWe\u2019ll never change the name. It\u2019s that simple. NEVER \u2014 you can use caps.\u201d\n    <\/p>\n<p class=\"paragraph inline-placeholder vossi-paragraph\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmdez3m50000q3b6nz3ir7mkl@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            Seven years later, the name was gone.\n    <\/p>\n","protected":false},"excerpt":{"rendered":"Washington CNN \u00a0\u2014\u00a0 When President Donald Trump reopened a long-closed conversation about the name of the Washington NFL&hellip;\n","protected":false},"author":2,"featured_media":30206,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[349,99],"class_list":["post-30205","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/30205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=30205"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/30205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/30206"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=30205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=30205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=30205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}