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TL;DR<\/p>\n
Google\u2019s been doing \u201cWicked\u201d media tie-ins since the arrival of the first movie.
\nWith the second about to come out, we just got a \u201cWicked\u201d theme in the new Pixel Drop.
\nNow that\u2019s being joined by the latest #BestPhonesForever animated video.<\/p>\n
Google knows that smartphones don\u2019t exist in a world by themselves, and over the years the company\u2019s shown its willingness to promote both Android itself and Pixel devices with the help of some timely media tie-ins. Maybe that means showing off its AR tech with some help from The Mandalorian, or using the cameras on Pixel phones to record the highlights from the NBA All-Star Weekend. Right now, Google is all about the new \u201cWicked\u201d movie, coming to theaters this Friday, and its latest promotional effort is a profoundly weird Pixel animation.<\/p>\n
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These \u201cWicked\u201d promotions are nothing really new \u2014 Google offered tie-ins with the first film, too, including a Search Easter egg<\/a>. More recently, we\u2019ve been tracking Google\u2019s work on its Android Theme Manager<\/a>, and with this month\u2019s Pixel Drop, the first set arrived: your choice of three \u201cWicked: For Good\u201d themes<\/a>. But it turns out Google\u2019s<\/a> far from done, and earlier today the company released its latest animation in its Pixel & iPhone #BestPhonesForever series:<\/p>\n Full disclosure: I have not seen the musical, read the book, nor watched the first film (beyond enough to understand the Popular \u201cRIGHT!\u201d meme). So you\u2019re going to have to forgive me, Google, but this does not make a whole lot of sense to me.<\/p>\n OK, we\u2019ve got an iPhone that\u2019s become something of a Pixel stan, thanking our Pixel 10 here for showing it the way when it comes to AI \u2014 and we\u2019re getting this hot on the heels of news concerning Apple\u2019s investment in Gemini<\/a>. But then\u2026 well, as song breaks out, the iPhone credits the Pixel with helping it find its true identity, which\u2026 huh?<\/p>\n The two phones start up a duet, snuggling in close by the end and\u2026 that\u2019s it?<\/p>\n Sure, Google might have a few things to teach Apple when it comes to delivering AI-powered features for its mobile devices, but seeing our Glinda iPhone here fawn quite so hard feels a bit much. Certainly, an iPhone\u2019s identity is rooted in a whole lot more than a few AI features \u2014 we doubt many devotees would top their list of defining iPhone qualities with any such AI tricks.<\/p>\n If this makes more sense to any of you, by all means: Explain it to us down in the comments.<\/p>\n![\"google](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/10\/google_preferred_source_badge_light@2x.png\"\/ "\\"google"){kind=icon}
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