{"id":305208,"date":"2025-11-21T13:28:09","date_gmt":"2025-11-21T13:28:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/305208\/"},"modified":"2025-11-21T13:28:09","modified_gmt":"2025-11-21T13:28:09","slug":"what-i-learnt-getting-a-dose-of-my-own-medicine","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/305208\/","title":{"rendered":"What I learnt getting a dose of my own medicine"},"content":{"rendered":"

\t\t\"Kirsty<\/a>Kirsty Franks<\/p>\n

You know that saying about doctors being the worst patients? I think it applies to marketers too.<\/p>\n

For years, I\u2019ve told estate agents that if they want to stand out and grow, they need an outside perspective. Someone who can see what they can\u2019t, challenge their thinking, and tell them the frank truth, kindly but clearly. I must have said it a hundred times\u2026\u00a0you can\u2019t see the label from inside the jar.<\/p>\n

And earlier this year, I realised I\u2019d stopped taking my own advice.<\/p>\n

Like many of the agents I work with, I\u2019d got a bit stuck. My brand had grown quickly, but I was far too close to it. Too critical. Too busy trying desperately to get it right. I\u2019d write my marketing content, delete it, rewrite it, overthink it. I knew what I stood for, I just couldn\u2019t always find the words or the confidence to show it.<\/p>\n

So\u00a0I did what I tell other people to do all the time. I asked for help.<\/p>\n

I brought in a personal brand expert. Someone with an outside lens who could help me look at myself and my business from a different angle. It wasn\u2019t about reinvention. It was about clarity.<\/p>\n

The process was uncomfortable at times, in a good way. I was challenged, questioned, and nudged to be braver. They spotted things I\u2019d stopped seeing. They simplified what I\u2019d made complicated. And they helped me reconnect the dots between who I am, what I believe, and how that comes through in my marketing.<\/p>\n

It\u2019s been one of the most valuable things I\u2019ve ever done.<\/p>\n

Since doing it, I\u2019ve found a new level of clarity in my messaging. I know exactly what I want to say, how I want to say it, and who I\u2019m speaking to. It\u2019s given me confidence I didn\u2019t realise I\u2019d lost, both in how I show up and how I lead my agency.<\/p>\n

It\u2019s also had a knock-on effect I wasn\u2019t expecting. Lead generation has spiked. I\u2019m getting more inbound enquiries than ever before, not because I\u2019m doing more necessarily, but because my message is sharper, smarter, and more consistent. And my team now has a\u00a0crystal clear\u00a0direction to execute against. We\u2019re all rowing in the same direction.<\/p>\n

All of that came from one simple decision, to ask for help and show up authentically, relentlessly.<\/p>\n

The irony isn\u2019t lost on me. This is exactly what I do for estate agents every day, help them step back, find their voice, and communicate with more purpose. But being on the other side of the process reminded me just how hard that really is when it\u2019s your own business.<\/p>\n

When you care deeply about what you do, you can\u2019t always be objective. You see every flaw. You pick holes in things nobody else notices. You tweak, you overthink, and you talk yourself out of your own brilliance.<\/p>\n

An outsider doesn\u2019t carry that baggage. They can see your strengths clearly. They can spot the gaps, the inconsistencies, the opportunities. They can hold up a mirror and show you what others already see in you, often the bit you\u2019ve forgotten.<\/p>\n

And that\u2019s the bit that changes everything.<\/p>\n

Because when you\u2019re clear on your story, confidence follows. Your marketing becomes simpler, more consistent, more effective. You stop trying to sound like everyone else. You start sounding like you.<\/p>\n

So if you\u2019re reading this and thinking, \u201cI should be able to do this myself,\u201d I get it. I said the same thing. But sometimes the best thing you can do for yourself and your business is to let someone else help you see it more clearly.<\/p>\n

It\u2019s not about losing control. It\u2019s about gaining perspective.<\/p>\n

And if this year has taught me anything, it\u2019s that the most powerful shift often comes from the smallest decision to stop doing it all alone.<\/p>\n

I guess sometimes, getting a dose of your own medicine really is the best cure.<\/p>\n

\u00a0<\/p>\n

Kirsty Franks is founder of Frank Marketing Agency.\u00a0<\/p>\n

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