{"id":311820,"date":"2025-11-25T01:01:08","date_gmt":"2025-11-25T01:01:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/311820\/"},"modified":"2025-11-25T01:01:08","modified_gmt":"2025-11-25T01:01:08","slug":"heres-a-complete-list-of-products","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/311820\/","title":{"rendered":"Here’s A Complete List of Products"},"content":{"rendered":"

\n\tWhen it comes to the magic of propelling Wicked: For Good<\/a> to the second highest opening domestically YTD ($147M) and fourth highest global Hollywood debut of 2025 ($223M), Universal did so with the help of 400-plus original global brand partners worth $330 million in media value and who reached 15 billion impressions. <\/p>\n

\n\tIn terms of worth, that\u2019s the second biggest promotional partner campaign ever for a major studio movie, behind Universal\u2019s own Wicked a year ago ($350M and 25 billion impressions). <\/p>\n

\n\tWicked fans love their merchandise, so of course there was an embarrassment of riches when it came to the offerings, many of them collectibles. Brands, both new and returning, shined a light on the sequel\u2019s themes of empowerment, individuality and friendship. <\/p>\n

\n\tAs we reported last year, Universal courted advertisers two years ago with a visit to the Wicked London set where they stepped onto production designer Nathan Crowley\u2019s Emerald City and massive Shiz University sets, in addition to meet up with director Jon M. Chu, producer Marc Platt, as well as live performances from Cynthia Erivo and Ariana Grande. Universal shot video from that\u00a0Wicked\u00a0fair and further used it to enlist other brands in foreign markets. <\/p>\n

\n\tWe hear the Monday box office for Wicked: For Good is expected to be north of $14M (four-day running cume of $161M), the best non-holiday Monday at the box office in 2025 ahead of Superman\u2018s $12.9M. There\u2019s even a chance that Wicked: For Good could beat the $15M Memorial Day Monday of Paramount\u2019s Mission: Impossible \u2013 Final Reckoning. According to Comscore, there are 48% K-12 schools off today in addition to 19% colleges. <\/p>\n

\n\tBelow is a rundown of new and returning brand partners to the Wicked franchise:<\/p>\n

\n\tNew to Wicked: For Good was Dunkin\u2019 Donuts (Wicked had Starbucks last year). Why were they an ideal partner? Because Dunkin\u2019 Donuts has a real Gen Z pull. The coffee donut chain is known for doing low-fi ads which pop on social with a tonal casualness to them. The 13-24 crowd repped close to a third of Wicked: For Good\u2018s opening weekend. Dunkin\u2019 executed a 360\u00b0 co-branded global campaign that spanned in-store takeovers, out-of-home, digital, social, and influencer moments. There were limited drinks by Elphaba and Glinda, green and pink sprinkled Munchkins served in a collectible tin, themed merch, and this spot with Erivo and Jonathan Bailey with Dunkin\u2019s signature humor:<\/p>\n<\/p>\n

\n\tAirbnb invited guests to immerse themselves in the magical and unforgettable world of\u00a0Wicked: For Good\u00a0by bringing\u00a0Elphaba\u2019s retreat\u00a0to life as a themed experience as well as an overnight stay. Last year, Hilton had a\u00a0Wicked\u00a0suite they were offering up at the New York Hilton Midtown. <\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\n\tPottery Barn\u00a0debuted two collections inspired by the movie including Elphaba and Glinda-inspired designs\u00a0across bedding, decorative accessories, barware and glassware. The upscale furniture chain drew inspiration from Elphaba and Glinda\u2019s dorm room at Shiz University.<\/p>\n

\n\tWith Wicked: For Good, Procter & Gamble had their biggest film promotion in the history of their company, across brands such as Gain,\u00a0Febreze, Dawn,\u00a0Secret, Olay Skin, Olay Body, Swiffer, Cascade & Crest. There was also this Secret TV spot starring Bowen Yang and Bronwyn James:<\/p>\n<\/p>\n

\n\tFrench pastis company Pernod Ricard served up Wicked: For Good themed cocktails, packaging, in-store displays, in-theater bar overlays, a sweepstakes, and digital pushes at the Peacock Plaza at Crypto.Com Arena and Helmsley Walkway in Grand Central Station. They also teamed with Paris Hilton\u2019s 11:11 impact charity with custom cocktail kits.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\n\tThe largest online Asian supermarket, Weee!, which Chu is Chief Creative Officer of, was part of the fun with digital and social ads, and orders packed in pink and green branded\u00a0Wicked: For Good\u00a0boxes\u00a0along with custom tote bags.<\/p>\n

\n\tLush introduced a\u00a0limited-edition, 10-piece collection\u00a0for bath, body, and skin care including Glinda\u2019s Wedding Dress bath bomb, the Tap to Bubble bubble wand, a Lush Club Yellow Brick Road soap infused with bergamot and grapefruit, and Elphaba\u2019s floral body scrub for super-soft skin.<\/p>\n

\n\tMarks & Spencer in the United Kingdom had a Wicked: For Good lineup across kids, home and gifting, including whimsical pajamas, graphic knits, glittering snow globes, collectible tree decorations and enchanting gift sets.<\/p>\n

\n\tInspired by the characters of the Winnie Holzman penned franchise, Maxwell & Williams served up a collection of homewares.<\/p>\n

\n\tReturning brands:<\/p>\n

\n\tAuto partners are the lynchpin of many feature promo partner pushes, and Lexus<\/a> is back with a custom spot starring Wicked franchise director Chu, his wife, Kristin, and their daughter Stevie Sky Chu, who was born on the same day as\u00a0Wicked\u2019s Los Angeles premiere last November. The spot delivered 1000% more views than a typical Lexus ad. Lexus also created a\u00a0custom LX\u00a0themed to\u00a0Wicked: For Good, which offers its drivers and passengers the opportunity to sing karaoke to some of the musical\u2019s most popular songs.<\/p>\n<\/p>\n

\n\tSimilar to last year with Wicked, the sequel was all over the Amazon<\/a> Ecosystem with early Prime member screenings (which minted $6.1M more than last year\u2019s Prime previews of $2.5M), \u201cOz on Amazon\u201d store with products, branded Alexa theme; Amazon Music content amplification; and Twitch\u2019s \u201cTogether for Good Stream-A-Thon,\u201d where community-driven charitable donations unlocked rewards and viewers assisted in shaping unique\u00a0Wicked-themed content.<\/p>\n

\n\tLast year\u2019s Wicked had a Delight feature on\u00a0Google<\/a>\u00a0Android phone\u00a0and\u00a0Pixel. This year, Android created several content pieces to showcase their product and the sequel. Google Pixel returned with another installment of the widely-loved \u201cBest Friends Forever\u201d spot,\u00a0Wicked: For Good-themed customization packs and Elphabot.<\/p>\n

\n\tIt wouldn\u2019t be Wicked without Lego with a new line of playsets, an integration in a full episode of LEGO Masters and a special shot-for-shot \u201cBrickified\u201d recreation of John Chu\u2019s BTS featurette:<\/p>\n<\/p>\n

\n\tMattel returned to Oz with a\u00a0Wicked: For Good\u00a0collection<\/a>\u00a0of full-size fashion dolls (Elphaba and Glinda sing \u201cFor Good\u201d), mini figures, and immersive playsets, as well as Dorothy, multipacks like the Oz Story Set and Students of Shiz, and a glittering Emerald City Playset with five modular spaces and 15 accessories. There was also a Polly Pocket themed Wicked set of Shiz University and Emerald City.<\/p>\n

\n\tIf you\u2019re shopping Wicked, then you\u2019re heading to Target, which is one of the main hubs for Wicked swag with close to 200 products including limited edition vinyl records, home decor, apparel, books, and toys and the Wicked: For Good Katie Kime collection. <\/p>\n

\n\tAlso back are r.e.m. Beauty with two Ariana Grande fragrances, a\u00a0second collection<\/a>\u00a0from Sophia Webster, more Voluspa scents including Glinda\u2019s Cherry Blossom Bubble and Elphaba\u2019s Palo Santo Spells, the Cambridge Satchel Company and General Mills which brought back Betty Crocker Wicked fare as well as Pillsbury in a reach of 150M impressions. Other returning brands include (but are not limited to):\u00a0Little People,\u00a0The Noble Collection,\u00a0Squishmallows,\u00a0Build-A-Bear,\u00a0Funko,\u00a0Disguise,\u00a0Jakks Pacific,\u00a0Insight Editions,\u00a0Random House,\u00a0HarperCollins,\u00a0Gap,\u00a0Lingua Franca,\u00a0Roots,\u00a0Modern Moments,\u00a0Loungefly\u00a0and\u00a0Conair.<\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to the magic of propelling Wicked: For Good to the second highest opening domestically YTD…\n","protected":false},"author":2,"featured_media":311821,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[960,7746,39179,88,23904,14787],"class_list":["post-311820","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-amazon","tag-amazon-prime","tag-dunkin-donuts","tag-entertainment","tag-lexus","tag-wicked-for-good"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/311820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=311820"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/311820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/311821"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=311820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=311820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=311820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}