{"id":315266,"date":"2025-11-26T18:29:10","date_gmt":"2025-11-26T18:29:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/315266\/"},"modified":"2025-11-26T18:29:10","modified_gmt":"2025-11-26T18:29:10","slug":"music-infused-interiors-by-el-departamento-shape-bershkas-san-sebastian-store","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/315266\/","title":{"rendered":"music-infused interiors by el departamento shape bershka\u2019s san sebasti\u00e1n store"},"content":{"rendered":"<p>\u2018Uchi\u2013Etxe\u2019 Concept Guides El Departamento\u2019s Design for Bershka<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.designboom.com\/tag\/el-departamento\/\" rel=\"nofollow noopener\" target=\"_blank\">El Departamento<\/a> takes over the design of Bershka\u2018s new concept <a href=\"https:\/\/www.designboom.com\/tag\/retail-interiors\/\" rel=\"nofollow noopener\" target=\"_blank\">store<\/a> in <a href=\"https:\/\/www.designboom.com\/tag\/architecture-in-spain\/\" rel=\"nofollow noopener\" target=\"_blank\">San Sebasti\u00e1n<\/a> based on the idea of \u2018Uchi\u2013Etxe,\u2019 a meeting point between Japanese domestic aesthetics (uchi) and the traditional Basque house (etxe). The project reinterprets the brand\u2019s identity through a domestic, contemporary spatial framework that aligns with the city\u2019s layered and cosmopolitan character.<\/p>\n<p>\u00a0<\/p>\n<p>Located at 3 Fuenterrabia Street, the store reorganizes an existing site into a permeable retail environment defined by large windows that enhance the relationship between <a href=\"https:\/\/www.designboom.com\/interiors\/\" rel=\"nofollow noopener\" target=\"_blank\">interior<\/a> and exterior. Referencing the typology of the Basque farmhouse, circulation is structured as a sequence of interconnected rooms without corridors, creating a layout based on spatial continuity. The fitting rooms draw from the typology of the teenage bedroom, reflecting a space commonly associated with early personal expression.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1166363 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"el departamento blends basque and japanese aesthetics for bershka\u2019s san sebasti\u00e1n store\" width=\"818\" height=\"459\" src=\"https:\/\/static.designboom.com\/wp-content\/uploads\/2025\/11\/el-departamento-bershka-concept-store-san-sebastian-spain-designboom-818-4.jpg\"  data- loading=\"lazy\"\/><br \/>all images courtesy of <a href=\"https:\/\/www.eldepartamento.net\/\" target=\"_blank\" rel=\"noopener nofollow\">El Departamento<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Music-Infused Interiors define San Sebasti\u00e1n concept Retail Space<\/p>\n<p>\u00a0<\/p>\n<p>Music operates as a central theme throughout the store. Visitors move through distinct areas, including an entrance hall with \u2018gold records,\u2019 a recording studio, a hi-fi room, and a BSK zone, each incorporating visual and spatial cues related to music culture, a consistent reference in Bershka\u2019s brand language. Materials, vinyl details, and custom lighting contribute to this thematic framework.<\/p>\n<p>\u00a0<\/p>\n<p>For the ground floor, the <a href=\"https:\/\/www.eldepartamento.net\/\" target=\"_blank\" rel=\"noopener nofollow\">design team<\/a> at El Departamento employs light-toned materials to establish a bright environment, while the lower level, dedicated to menswear, adopts a more immersive atmosphere. Modular and adaptable furniture supports flexible merchandising and underscores the relationship between local references and global design influences. Throughout the project, traditional motifs and contemporary elements are placed in dialogue. The new San Sebasti\u00e1n store presents a retail environment where design, music, and cultural context converge. The project reflects an approach to retail architecture that merges local identity with an international outlook.<\/p>\n<p><img decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"el departamento blends basque and japanese aesthetics for bershka\u2019s san sebasti\u00e1n store\" width=\"818\" height=\"460\" src=\"https:\/\/static.designboom.com\/wp-content\/dbsub\/453960\/2025-11-25\/bershka-opens-its-new-store-in-san-sebastian-3-6925839151bd2.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>the store\u2019s design bridges Japanese \u2018uchi\u2019 and Basque \u2018etxe\u2019 domestic traditions<\/p>\n<p><img decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"el departamento blends basque and japanese aesthetics for bershka\u2019s san sebasti\u00e1n store\" width=\"818\" height=\"545\" src=\"https:\/\/static.designboom.com\/wp-content\/dbsub\/453960\/2025-11-25\/bershka-opens-its-new-store-in-san-sebastian-4-6925839151c13.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>a contemporary spatial concept redefines Bershka\u2019s identity in San Sebasti\u00e1n<\/p>\n<p><img decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"el departamento blends basque and japanese aesthetics for bershka\u2019s san sebasti\u00e1n store\" width=\"818\" height=\"460\" src=\"https:\/\/static.designboom.com\/wp-content\/dbsub\/453960\/2025-11-25\/bershka-opens-its-new-store-in-san-sebastian-5-6925839151c57.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>circulation unfolds through interconnected rooms inspired by Basque farmhouse layouts<\/p>\n<p><img decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"el departamento blends basque and japanese aesthetics for bershka\u2019s san sebasti\u00e1n store\" width=\"818\" height=\"460\" src=\"https:\/\/static.designboom.com\/wp-content\/dbsub\/453960\/2025-11-25\/bershka-opens-its-new-store-in-san-sebastian-6-6925839151c9c.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>a corridor-free plan enhances spatial continuity throughout the store<\/p>\n","protected":false},"excerpt":{"rendered":"\u2018Uchi\u2013Etxe\u2019 Concept Guides El Departamento\u2019s Design for Bershka \u00a0 El Departamento takes over the design of Bershka\u2018s new&hellip;\n","protected":false},"author":2,"featured_media":315267,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[8804,228,226,227,229,162149,88,63666,11026],"class_list":{"0":"post-315266","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-architecture-in-spain","9":"tag-arts","10":"tag-arts-and-design","11":"tag-artsanddesign","12":"tag-design","13":"tag-el-departamento","14":"tag-entertainment","15":"tag-interiors","16":"tag-retail-interiors"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/315266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=315266"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/315266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/315267"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=315266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=315266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=315266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}