{"id":316090,"date":"2025-11-27T04:36:11","date_gmt":"2025-11-27T04:36:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/316090\/"},"modified":"2025-11-27T04:36:11","modified_gmt":"2025-11-27T04:36:11","slug":"kayla-itsines-makes-a-shocking-confession-about-the-fitness-app-that-made-her-a-multimillionaire","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/316090\/","title":{"rendered":"Kayla Itsines makes a shocking confession about the fitness app that made her a multimillionaire"},"content":{"rendered":"<p class=\"author-section byline-plain\">By <a href=\"https:\/\/www.dailymail.co.uk\/profile-2801\/stephen-bisset.html\" class=\"author\" rel=\"nofollow noopener\" target=\"_blank\">STEPHEN BISSET, SHOWBUSINESS REPORTER, AUSTRALIA<\/a> <\/p>\n<p class=\"byline-section\"> Published:  19:20 EST, 26 November 2025   |  Updated:  19:20 EST, 26 November 2025   <\/p>\n<p class=\"mol-para-with-font\">Kayla Itsines has dropped a surprising confession about her hugely successful fitness app.\u00a0<\/p>\n<p class=\"mol-para-with-font\">The 34-year-old entrepreneur <a style=\"font-weight: bold;\" target=\"_self\" href=\"https:\/\/www.dailymail.co.uk\/tvshowbiz\/article-10558169\/Tobi-Pearce-steps-chief-executive-400-million-Sweat-fitness-empire.html\" rel=\"nofollow noopener\">founded Sweat in 2015 with her ex-fianc\u00e9, now business partner, Tobi Pearce.<\/a><\/p>\n<p class=\"mol-para-with-font\">And it seems some of the exercises she designed for the popular app may even be too tough for her.<\/p>\n<p class=\"mol-para-with-font\">The revelation came when Kayla was answering a live fan Q&amp;A on the <a style=\"font-weight: bold;\" class=\"\" rel=\"nofollow noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/@star-sessions\">Star Sessions <\/a>podcast.<\/p>\n<p class=\"mol-para-with-font\">&#8216;Do you still do the guides yourself?&#8217; one fan asked.\u00a0<\/p>\n<p class=\"mol-para-with-font\">Kayla smiled and replied: &#8216;Yes.&#8217;<\/p>\n<p>   <img decoding=\"async\" id=\"i-2d4c9cc4e1523e0a\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/11\/104224817-15330101-Kayla_Itsines_has_made_a_surprising_confession_about_her_hugely_-m-26_17642001741.jpeg\" height=\"1443\" width=\"634\" alt=\"Kayla Itsines has made a surprising confession about her hugely successful fitness app Sweat\" class=\"blkBorder img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>   <\/p>\n<p class=\"imageCaption\">Kayla Itsines has made a surprising confession about her hugely successful fitness app Sweat<\/p>\n<\/p>\n<p class=\"mol-para-with-font\">However, she admitted she may have underestimated the difficulty of some of the more strenuous exercises.<\/p>\n<p class=\"mol-para-with-font\">&#8216;Did you see me the other day? I did the leg challenge. I was like: &#8220;It&#8217;s easy,&#8221; because I put the challenge together,&#8217; she said.<\/p>\n<p class=\"mol-para-with-font\">&#8216;I was like: &#8220;Who is Kayla? I hate her&#8221;,&#8217; she jokingly added.<\/p>\n<p class=\"mol-para-with-font\">However, Kayla added that she has always trained with intense dedication.<\/p>\n<p class=\"mol-para-with-font\">&#8216;I&#8217;ve trained like that since I was at school,&#8217; she said.<\/p>\n<p class=\"mol-para-with-font\">&#8216;When Tobi and I sat down to make the guides, both of us were like: &#8220;Put everything into the guides&#8221;, because that&#8217;s how we train our clients and that&#8217;s how I train myself.&#8217;<\/p>\n<p class=\"mol-para-with-font\">It <a style=\"font-weight: bold;\" target=\"_self\" href=\"https:\/\/www.dailymail.co.uk\/tvshowbiz\/article-10166861\/Kayla-Itsines-boyfriend-Jae-Woodroffe-daughter-Arna-stroll-Adelaide.html\" rel=\"nofollow noopener\">comes after Kayla&#8217;s staggering net worth was revealed in the Australian Financial Review Young Rich list.<\/a><\/p>\n<p class=\"mol-para-with-font\">She landed at number 40 on the Aussie line-up, with her fitness empire worth an astonishing $176million.<\/p>\n<p>   <img decoding=\"async\" id=\"i-549034850765eca\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/11\/104224811-15330101-image-a-22_1764200082462.jpg\" height=\"384\" width=\"634\" alt=\"And it seems some of the exercises she herself created for the popular app may even be too tough for Kayla herself as she revealed during a live Q and A on the Star sessions podcast\" class=\"blkBorder img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>   <\/p>\n<p class=\"imageCaption\">And it seems some of the exercises she herself created for the popular app may even be too tough for Kayla herself as she revealed during a live Q and A on the Star sessions podcast<\/p>\n<p class=\"mol-para-with-font\">She kicked off the new financial year with a $5million boost to her net worth, cementing her status as one of the wealthiest young fitness influencers in Australia.\u00a0<\/p>\n<p class=\"mol-para-with-font\">The Sweat app co-founder came in leagues ahead of Tammy Hembrow, who remains stiff competition thanks to her massive following and headline-grabbing personal life.<\/p>\n<p class=\"mol-para-with-font\">However, the Tammy Fit app founder came in at number 90 with a $58million net worth, less than half of what Kayla is estimated to be worth.<\/p>\n<p class=\"mol-para-with-font\">Behind both industry juggernauts is fitness influencer and podcaster Steph Claire Smith, who pulled in last place at 100 with a net worth of $42million.<\/p>\n<p class=\"mol-para-with-font\">Kayla first shot to fame more than a decade ago with her Bikini Body Guide e-book.<\/p>\n<p class=\"mol-para-with-font\">The personal trainer landed on the Australian Financial Review Young Rich List in 2024 at number 34, just a few spots behind Hollywood superstar Margot Robbie.<\/p>\n<p class=\"mol-para-with-font\">She made headlines in 2023 when she bought back her Sweat empire from US fitness giant iFIT.<\/p>\n<p class=\"mol-para-with-font\">Kayla, who kicked off her career in her parents&#8217; backyard in Adelaide, also earns her money through a dog training app called Dogit, as well as commercial real estate.<\/p>\n<p>   <img decoding=\"async\" id=\"i-d9aa69480e953ab4\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/11\/104224835-15330101-image-a-25_1764200143748.jpg\" height=\"1127\" width=\"634\" alt=\"'Did you see me the other day? I did the leg challenge. I was like: &quot;It's easy,&quot; because I put the challenge together,' she said. 'I was like: &quot;Who is Kayla? I hate her.&quot; she jokingly added\" class=\"blkBorder img-share\" style=\"max-width:100%\" loading=\"lazy\" \/>   <\/p>\n<p class=\"imageCaption\">&#8216;Did you see me the other day? I did the leg challenge. I was like: &#8220;It&#8217;s easy,&#8221; because I put the challenge together,&#8217; she said. &#8216;I was like: &#8220;Who is Kayla? I hate her.&#8221; she jokingly added<\/p>\n<p class=\"mol-para-with-font\">After launching Sweat in 2015, Kayla and Tobi went on to sell the platform to US company iFIT for $400million in 2021, following a boom in home exercise when gyms and sports centres closed during the Covid pandemic.<\/p>\n<p class=\"mol-para-with-font\">However, iFIT struggled to maintain the Sweat brand&#8217;s success after taking the reins, and posted an $80million write-down after its first year of ownership.<\/p>\n<p class=\"mol-para-with-font\">As $20-per-month subscriptions declined after gyms reopened, the company continued to lose millions until Kayla and Tobi regained control in November 2023.\u00a0<\/p>\n<p class=\"mol-para-with-font\">Kayla resumed her role as head trainer, while Tobi shifted his focus to ensuring the company\u2019s long-term growth and sustainability.\u00a0<\/p>\n<p>                    Share or comment on this article:<br \/>\n                        Kayla Itsines makes a shocking confession about the fitness app that made her a multimillionaire<\/p>\n","protected":false},"excerpt":{"rendered":"By STEPHEN BISSET, SHOWBUSINESS REPORTER, AUSTRALIA Published: 19:20 EST, 26 November 2025 | Updated: 19:20 EST, 26 November&hellip;\n","protected":false},"author":2,"featured_media":316091,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[98,337,97,2726],"class_list":{"0":"post-316090","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-dailymail","9":"tag-fitness","10":"tag-health","11":"tag-tvshowbiz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/316090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=316090"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/316090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/316091"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=316090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=316090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=316090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}