{"id":319971,"date":"2025-11-29T05:15:08","date_gmt":"2025-11-29T05:15:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/319971\/"},"modified":"2025-11-29T05:15:08","modified_gmt":"2025-11-29T05:15:08","slug":"record-tv-ratings-on-nbc-peacock","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/319971\/","title":{"rendered":"Record TV Ratings on NBC, Peacock"},"content":{"rendered":"

\n\tA record number of viewers tuned in for NBC\u2019s coverage of the annual Macy\u2019s Thanksgiving<\/a> Day Parade on Thursday.<\/p>\n

\n\tThe network said Friday that 34.3 million viewers tuned in to coverage of the 99th annual parade across NBC and Peacock, according to preliminary Nielsen data. That marks its biggest combined audience on record, outperforming last year\u2019s parade by 2.5 million viewers, an increase of 8 percent.\u00a0(It\u2019s worth noting that Peacock has about 5 million more subscribers than it did a year ago at this time.)<\/p>\n

\n\tThe original 8:30 a.m. ET broadcast on NBC averaged 25.4 million viewers, making it the most-watched entertainment telecast in nearly seven years, since the Academy Awards telecast on Feb. 24, 2019, which aired on ABC.<\/p>\n

\n\tMeanwhile, the adults 18-49 viewership was up 13 percent from the previous year. The original broadcast marked the highest-rated entertainment telecast in five years, since NBC\u2019s coverage of the 2020 Thanksgiving Day Parade.<\/p>\n

\n\tIn other Thanksgiving programming, The National Dog Show Presented by Purina averaged 12.8 million viewers, a 4 percent increase over last year. In late-night, The Tonight Show Starring Jimmy Fallon and Late Night With Seth Meyers brought in their biggest audiences since their post-NFL broadcasts on Sept. 4.<\/p>\n

\n\t\u201cThese record-breaking numbers signify how beloved this parade is to our audience and we couldn\u2019t be more thrilled to begin the holiday season on such a wonderful note,\u201d said Jen Neal, executive vp live events and specials, NBCUniversal Entertainment.\u00a0\u201cA profound thank-you to Macy\u2019s for their partnership in producing such an iconic event.\u201d<\/p>\n

\n\tAdded Sharon Otterman, chief marketing officer at Macy\u2019s: \u201cThis year\u2019s record-breaking ratings are a powerful testament to the creative mastery, technical precision and storytelling ambition Macy\u2019s offers. We\u00a0are deeply proud to create entertainment that showcases today\u2019s top talent and captures the cultural zeitgeist to connect with our audiences and consistently redefine the benchmark for televised and streaming programming. As we look toward the 100th Macy\u2019s Parade, we remain dedicated to leveraging our unique capabilities to inspire wonder and joy for millions nationwide, ensuring our programs exceed expectations year after year.\u201d<\/p>\n

\n\tNBC\u2019s coverage of this year\u2019s parade was again hosted by Savannah Guthrie, Hoda Kotb and Al Roker. It marked Kotb\u2019s first return to hosting duties on the network following her departure<\/a> from Today in January. In addition to floats, marching bands and giant balloons, this year\u2019s edition <\/a>featured performers including Cynthia Erivo, Lil Jon, Busta Rhymes, Jonathan Groff, Ciara, Jewel, Foreigner,\u00a0 Teyana Taylor and EJAE, Audrey Nuna and REI AMI from KPop group HUNTR\/X of\u00a0KPop Demon Hunters.<\/p>\n","protected":false},"excerpt":{"rendered":"A record number of viewers tuned in for NBC\u2019s coverage of the annual Macy\u2019s Thanksgiving Day Parade on…\n","protected":false},"author":2,"featured_media":319972,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[88,163079,67239,7051,9611],"class_list":{"0":"post-319971","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-entertainment","9":"tag-macys-thanksgiving-day-parade","10":"tag-streaming-ratings","11":"tag-thanksgiving","12":"tag-tv-ratings"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/319971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=319971"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/319971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/319972"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=319971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=319971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=319971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}