{"id":320314,"date":"2025-11-29T10:04:10","date_gmt":"2025-11-29T10:04:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/320314\/"},"modified":"2025-11-29T10:04:10","modified_gmt":"2025-11-29T10:04:10","slug":"phoenix-mercury-unveil-new-logos-uniforms-ahead-of-30th-season-sportslogos-net-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/320314\/","title":{"rendered":"Phoenix Mercury Unveil New Logos, Uniforms Ahead Of 30th Season \u2013 SportsLogos.Net News"},"content":{"rendered":"

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The Phoenix Mercury are already looking forward to their 30th season in 2026 as they unveiled new logos and uniforms earlier this week, marking the first significant overhaul to their branding since their inaugural season in 1997.<\/p>\n

\u201cThe new branding represents the Mercury\u2019s championship legacy, devoted fanbase and the new era that began (last year) with a record-breaking season and memorable Finals run,\u201d chief executive officer Josh Bartelstein said in a statement<\/a>.<\/p>\n

\u201cWhile our logos have been reimagined, the Mercury\u2019s identity remains the same \u2013 our organization\u2019s commitment to the community and the grit and joy of our team will continue to define Mercury basketball.\u201d<\/p>\n

The \u201cM\u201d from the Mercury\u2019s original logo has been revised<\/a> and is now the focal point of their new primary mark. The letter is positioned at a 19.97 degree angle, referencing their founding year, while the sharp right corner is a nod to the three geometric rings on their original logo.<\/p>\n

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The letter is positioned on top of an orange circle with a purple crescent that, naturally, represents the shadowed side of the planet Mercury. It is then contained within a roundel that includes \u201cPhoenix\u201d and \u201cMercury\u201d wordmarks for their global logo, which has four \u201cplanetary rings\u201d on each side.<\/p>\n

Never mind the fact that the planet Mercury doesn\u2019t have any rings, this is another continuation of the franchise\u2019s original logo. The primary logo then breaks the four \u201crings\u201d into eight lines, symbolizing their status as one of the eight original WNBA franchises<\/a>.<\/p>\n

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The \u201crings\u201d are also positioned at a 19.97 degree angle, lining up directly with the \u201cM\u201d in the center. Additionally, Phoenix revealed the first secondary logo in team history, which features the Arizona state outline with basketball seams and a new \u201cMerc\u201d moniker.<\/p>\n

The matching wordmarks are rendered in a new \u201cMighty Mercury\u201d font, which can also be seen in their updated \u201cPHX\u201d alternate logo, which is an evolution of the logo that first appeared on their 2021 Rebel uniforms<\/a> and includes an orange \u201cX\u201d as a nod to their fanbase.<\/p>\n

Speaking of uniforms, the slightly curved wordmarks \u2013 which symbolize the horizon on the planet Mercury \u2013 are prominently displayed across the chest of Phoenix\u2019s new white Heroine and purple Explorer Edition designs<\/a>.\u00a0<\/p>\n

The wordmarks and numbers are also outlined in a new, lighter shade of purple, which also appears on the waistband, trim and shoulder yoke of the Explorer Edition uniforms. The yoke \u2013 which is a darker shade on the Heroine set \u2013 mirrors the design of the Mercury\u2019s inaugural uniforms.<\/p>\n

The uniforms are complete with a silver tab on the back collar with the No. 3, representing the franchise\u2019s three championships (2007, 2009 and 2014), the new \u201cM\u201d logo on the waistband and four \u201cplanetary rings\u201d on each leg of the shorts, which are also at a 19.97 degree angle.<\/p>\n

The design of the shorts are similar to the sunburst on the Phoenix Suns\u2019 shorts, as the two franchises have shared a home venue (Mortgage Matchup Center) since 1997. There\u2019s also advertisements for Flipper\u2019s on the left shoulder and Fry\u2019s Food Stores below the numbers.<\/p>\n

The new logos and uniforms, which were all designed in-house, will debut when the Mercury\u2019s 30th season tips off next May.\u00a0<\/p>\n

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Photos courtesy of @PhoenixMercury on X\/Twitter.<\/p>\n","protected":false},"excerpt":{"rendered":"The Phoenix Mercury are already looking forward to their 30th season in 2026 as they unveiled new logos…\n","protected":false},"author":2,"featured_media":320315,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[99,434],"class_list":{"0":"post-320314","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wnba","8":"tag-sports","9":"tag-wnba"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/320314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=320314"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/320314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/320315"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=320314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=320314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=320314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}