rebranded<\/a> completely, they tried to add humor and bring them into the modern
\nworld.\u201d<\/p>\n\u201cThey\u2019re putting all these products out,\u201d Albert said. \u201cSo now we have \u2018Operation Take it to the Man.\u2019 We are systematically trying to pick
\noff every one of their facings. If you go to a kosher aisle, you\u2019ll see just a sea of Manischewitz. There will be three brownie mixes. Soon, there will be two Manischewitz brownie mixes and a
\nMatzo Project brownie mix. We\u2019re slowly, but surely taking on \u2018Big Matzo.\u2019<\/p>\n
pH-D Feminine Health, meanwhile, has had to take on an entrenched industry — and the FDA,
\naccording to founder & CEO Deeannah Seymour.<\/p>\n
\u201cI found an ingredient that was backed by published clinical data — boric acid in the form of vaginal suppositories,\u201d she related.
\n\u201cIt had been used in the healthcare community for decades, physicians loved them, but they could only get them from a compounding pharmacy and they were very expensive.\u201d<\/p>\n
Yet, while
\nthe product is sold to fight yeast infections in Canada, \u201cin the U.S., we\u2019re required to market for vaginal odor,” Seymour explained, joking that \u201cwhen I was growing up, I did not
\nanticipate that I would be the face of vaginal odor.\u201d<\/p>\n
A few years back, she continued, \u201cthe largest challenger brand attempted to weaponize the FDA against us\u2026Every day when
\nI woke up, I didn’t know if I would have a company by the end of the day because we were fearful they would come and try and shut us down.<\/p>\n
\u201cI found out through the Freedom of Information
\nAct that [the competitor] had been untruthful and I was able to prove that to the FDA,\u201d Seymour elaborated.<\/p>\n
Then, \u201cI ended up lobbying over 200 members of Congress successfully to
\nget language put into the appropriations bill to protect our ingredient. And recently, I had to get a law amended in California to protect our company.\u00a0 Never in a million years would I have
\ndreamt that advocacy would be one of the main things that I do, but it is because women’s health is so overlooked and there’s so much misinformation out there.\u201d<\/p>\n
pH-D\u2019s product is
\nnow on the shelves at Target, CVS, Walmart and more — 55,000 total \u201cdoors\u201d in the U.S. and Canada.<\/p>\n
Getting into Target was a major coup, she said. \u201cWe were a one-SKU wonder,
\nand Target just doesn\u2019t do that.\u201d\u00a0 But Target\u2019s buyer \u201cbelieved so much in our mission, and the way we were\u00a0 marketing to healthcare professionals, that she begged
\nher VP.\u201d\u00a0 Then, Walmart came calling.<\/p>\n
Online sales also remain very important: \u201cA lot of people still feel uncomfortable going into the store to purchase a product like this,
\nparticularly when it’s behind glass and they have to ask for a key.\u201d<\/p>\n
Get it? Vaginal yeast infections aren\u2019t good, and matzo is made without yeast, which is what makes
\nbread — forbidden during Passover — rise.<\/p>\n","protected":false},"excerpt":{"rendered":"Q: What do pH-D Feminine Health, an 11-year-old marketer of boric acid vaginal suppositories, and The Matzo Project…\n","protected":false},"author":2,"featured_media":323020,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[165074,97,269,165073],"class_list":["post-323019","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-said-company-co-founder-ashley-albert-11-24-2025","tag-health","tag-nutrition","tag-the-matzo-project-is-the-first-competitor-to-the-american-matzo-market-in-90-years"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/323019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=323019"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/323019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/323020"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=323019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=323019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=323019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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