![\"Chris](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/12\/0_KLR_NEC_301125_mcvayJPG.jpg\")
Chris McVay has launched a new specialist coaching service(Image: handout)<\/p>\nChris McVay. 49, competes across the globe as a bodybuilder and now wants to help people on their fitness journeyChris McVay has launched a new specialist coaching service(Image: handout)<\/p>\n
A North East bodybuilder hopes to help others on their fitness<\/a> journey by launching a specialised, tailored coaching service. Chris McVay, 49, who lives near Newcastle<\/a>, is targeting busy, mature professionals who demand a high-quality, discreet, and empathetic approach to health and fitness.<\/p>\n The service differentiates itself by prioritising the lived experience of the coach \u2013 Chris is a competitive athlete who also juggles running two businesses and raising a family. Chris’s philosophy stems from a realisation that many high-volume online coaches or younger, less experienced trainers may struggle to connect with clients who have complex professional and personal lives.<\/p>\n \u201cMy clients are of a certain age; they are successful, dedicated, and they want a mature, more relatable experience \u2013 someone who has lived a little and understands the challenges of modern life as a business owner, parent,\u201d says Chris. \u201cThey want a coach who understands the stress of a 12-hour workday, the difficulty of a school run, and the need for a solution that fits their life, not the other way around.\u201d<\/p>\n \u201cSome of my clients have struggled to access my kind of approach. It\u2019s not easy \u2013 the fitness market is extremely congested. It can be quite confusing \u2013 I keep it simple \u2013 I will work with you directly, drawing on years of dedicated experience.”<\/p>\n With over 30 years of personal strength training experience and a history of competing as a bodybuilder successfully at a global level \u2013 including a second place finish at the World Championships two years ago – Chris offers a unique level of credibility. He also recently finished fourth out of 12 in his height category at the Euro Masters over-45s – an impressive result against athletes from across Europe.<\/p>\n Chris said: \u201cI only started competing about three years ago, so I came into the competitive scene quite late. It wasn\u2019t something I initially planned, but a few friends and colleagues pointed out that, despite having children and running two businesses, I still managed to maintain a very healthy lifestyle.<\/p>\n “That made me look at things differently, and since then I\u2019ve made real progress. The response has been really positive. The competitions matter because my clients can see that I take this seriously. I\u2019m willing to put in the hours and the dedication around training and diet.<\/p>\n “I know it\u2019s extreme in terms of diet and commitment \u2014 and it\u2019s not something I expect from my clients \u2014 but I feel it\u2019s important to lead from the front and show what\u2019s possible. I want them to see that I\u2019ve committed to a process and seen it through. I\u2019d never ask a client to do something I\u2019m not prepared to do myself.\u201d<\/p>\n By offering a time-served, relatable perspective, Chris is setting a new standard for adult-focused personal training, proving that dedication to fitness and a demanding professional life are not mutually exclusive.<\/p>\n