{"id":323478,"date":"2025-12-01T04:01:10","date_gmt":"2025-12-01T04:01:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/323478\/"},"modified":"2025-12-01T04:01:10","modified_gmt":"2025-12-01T04:01:10","slug":"china-loses-young-moviegoers-as-vietnam-market-grows-jaff-panel-hears","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/323478\/","title":{"rendered":"China Loses Young Moviegoers as Vietnam Market Grows, JAFF Panel Hears"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tChina\u2019s theatrical market is losing younger audiences while Vietnam emerges as a breakout territory for pan-Asian content, according to industry executives speaking at the <a href=\"https:\/\/variety.com\/t\/jaff-market\/\" id=\"auto-tag_jaff-market\" data-tag=\"jaff-market\" rel=\"nofollow noopener\" target=\"_blank\">JAFF Market<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tEric Lin, general manager of international content at <a href=\"https:\/\/variety.com\/t\/alibaba\/\" id=\"auto-tag_alibaba\" data-tag=\"alibaba\" rel=\"nofollow noopener\" target=\"_blank\">Alibaba<\/a>\u2018s Damai Entertainment, revealed that Chinese audiences under 24 now represent only 15% of total moviegoers, down from 38% before the pandemic. \u201cWe\u2019re losing half of them in five or six years,\u201d Lin said, noting that core frequent audiences have shifted to the 30-49 age bracket. While the year saw \u201c<a href=\"https:\/\/variety.com\/t\/ne-zha-2\/\" id=\"auto-tag_ne-zha-2\" data-tag=\"ne-zha-2\" rel=\"nofollow noopener\" target=\"_blank\">Ne Zha 2<\/a>\u201d generate more that $2 billion at the box office, the market struggles to retain younger demographics competing with short-form vertical content AKA microdramas. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tVietnam has established itself as a crucial territory for Asian films, with Phong Duong, business director at Mockingbird Pictures, presenting market data showing Vietnamese title \u201c<a href=\"https:\/\/variety.com\/t\/red-rain\/\" id=\"auto-tag_red-rain\" data-tag=\"red-rain\" rel=\"nofollow noopener\" target=\"_blank\">Red Rain<\/a>\u201d generated more than $27 million, becoming the highest-grossing film of all time in the territory. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe panel, moderated by JAFF Market advisor Lorna Tee and presented in partnership with Indonesian producers\u2019 association APROFI, brought together Duong, Lin, Nelson Mok, CEO of Mokster Films, and Shiori Takata, director of international production at Toei. Indonesia\u2019s theatrical market has demonstrated strength with local films capturing over 65% of box office share.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMok, whose company handled international sales for \u201cHow To Make a Million Before Grandma Dies\u201d and the Taiwanese version of \u201cMore Than Blue,\u201d emphasized theatrical-focused distribution strategies. \u201cThe similarity between the two films is a when we first bring it to the market, nobody wanted the films,\u201d Mok revealed. \u201cEverybody rejected the movies because it didn\u2019t fit into any sort of computation of what distributor had in mind as a commercial film.\u201d <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTakata noted Japan\u2019s domestic market faces challenges with animation comprising 80-90% of content, leaving limited space for live-action films. Toei launched its international production division in 2023, targeting Southeast Asian partnerships in the $1 million to $2.5 million budget range. Multiple panelists stressed production quality\u2019s importance for attracting international buyers.<\/p>\n","protected":false},"excerpt":{"rendered":"China\u2019s theatrical market is losing younger audiences while Vietnam emerges as a breakout territory for pan-Asian content, according&hellip;\n","protected":false},"author":2,"featured_media":323479,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[5310,88,164645,206,56309,165258],"class_list":["post-323478","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-alibaba","tag-entertainment","tag-jaff-market","tag-movies","tag-ne-zha-2","tag-red-rain"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/323478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=323478"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/323478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/323479"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=323478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=323478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=323478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}