Apptopia<\/a>, ChatGPT referrals to retailer mobile apps increased 28% year-over-year over the Black Friday holiday shopping weekend, running from Thanksgiving Day on Thursday through Sunday.<\/p>\nHowever, the use of ChatGPT may not be benefiting smaller retailers as much as it\u2019s helping to further entrench the e-commerce giants Amazon and Walmart. This year, Amazon\u2019s share of ChatGPT referrals grew to 54%, up from 40.5% in 2024. Walmart\u2019s share, meanwhile, increased from 2.7% last year to now 14.9%.<\/p>\n
The data was collected by Apptopia\u2019s U.S. panel, which is based on observed consumer activity on mobile devices. As it\u2019s not first-party data, its figures are only estimates. For this analysis, the firm defined a referral session as a retail mobile app session that directly followed (within 30 seconds) a ChatGPT session.<\/p>\n
Despite the big jump from 2024, consumers\u2019 use of AI chatbots to find e-commerce deals is still a small sliver of the overall referral market, Apptopia noted. Last year, ChatGPT\u2019s referrals to e-commerce apps were only 0.64% of all ChatGPT sessions on Black Friday, and that figure only grew to 0.82% this year.<\/p>\n
In this case, a referral session was anytime ChatGPT either gave the searcher a shopping idea or the user clicked a link directly from their chat session that brought them to the retail app.<\/p>\n
Apptopia isn\u2019t the only firm digging into how AI is impacting e-commerce during the busy holiday shopping season. Adobe also reported this week that AI traffic to U.S. retail sites (measured by shoppers clicking on a link)\u202fincreased by 805% year-over-year on Black Friday, and those who landed on a retail site from an AI chatbot were 38% more likely to make a purchase.<\/p>\n
In addition, Adobe said that AI traffic to U.S. retail sites on Cyber Monday increased by 670%. In the holiday shopping season so far (November 1 to December 1), AI traffic is up 760%, it noted.<\/p>\n
Check out the latest reveals on everything from agentic AI and cloud infrastructure to security and much more from the flags<\/p>\n","protected":false},"excerpt":{"rendered":"New data shows ChatGPT\u2019s growing influence as a referrer to e-commerce websites, as well as how small its…\n","protected":false},"author":2,"featured_media":328208,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,960,181,507,3195,8421,74,4369],"class_list":["post-328207","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-amazon","tag-artificial-intelligence","tag-artificialintelligence","tag-chatgpt","tag-e-commerce","tag-technology","tag-walmart"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/328207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=328207"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/328207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/328208"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=328207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=328207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=328207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}