Fresh off their appearance at the Met Gala, the 2024 WNBA champions New York Liberty just added Rihanna\u2019s Fenty Beauty and Fentry Skin to their team.<\/p>\n
While Fenty founder and CEO Rihanna had her own business to announce<\/a> at the Met Gala, this follow-up marks Fenty\u2019s first sports marketing<\/a> partnership with a WNBA team. Fenty previously sponsored a party at the 2024 WNBA All-Star weekend in Phoenix and also sponsored athletes during the 2024 Paris Olympics and Paralympics.<\/p>\n \u201cThere is no energy and spirit like New York City\u2019s,\u201d Rihanna said in a statement. \u201cThe women of the New York Liberty exemplify such beauty, power, and strength, so to have Fenty Beauty and Fenty Skin become a part of their journey this season is incredible.<\/p>\n","protected":false},"excerpt":{"rendered":"Fresh off their appearance at the Met Gala, the 2024 WNBA champions New York Liberty just added Rihanna\u2019s…\n","protected":false},"author":2,"featured_media":332450,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[99,112048,434,48251],"class_list":["post-332449","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-sports","tag-sports-marketing-news","tag-wnba","tag-women-in-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/332449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=332449"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/332449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/332450"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=332449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=332449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=332449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}