{"id":337549,"date":"2025-12-08T19:55:18","date_gmt":"2025-12-08T19:55:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/337549\/"},"modified":"2025-12-08T19:55:18","modified_gmt":"2025-12-08T19:55:18","slug":"kourtney-kardashian-barkers-lemme-launches-fat-burning-gummy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/337549\/","title":{"rendered":"Kourtney Kardashian Barker’s Lemme Launches Fat-burning Gummy"},"content":{"rendered":"

\n\tLemme\u2019s<\/a> last launch<\/a> of the year has arrived.\u00a0<\/p>\n

\n\tThe supplement company, founded by Kourtney Kardashian<\/a> Barker and Simon Huck, is launching Lemme Burn Body Composition Gummies, $40, in a berry burst flavor. Prior to this launch<\/a>, Lemme offered its Burn formula in a capsule, $40, as well. Lemme Burn will be available for purchase on LemmeLive.com on Tuesday and at Target<\/a> stores nationwide on Dec. 28.\u00a0<\/p>\n

\n\t\u201cLemme Burn has been incredibly successful since the day that we launched. It is one of the top selling metabolic stock-keeping units,\u201d Huck said. \u201cIt\u2019s an Amazon bestseller, and it\u2019s also been a top-performing sku across all of our channels.\u201d\u00a0<\/p>\n

\n\tThe launch comes off the heels of a jam-packed year of new products, including Lemme Immunity<\/a>, Lemme Colostrum<\/a>, Lemme Greens<\/a> and Lemme Play<\/a>. Just ahead of this launch, Lemme, which was recently awarded Beauty Inc\u2019s Wellness Brand of the Year<\/a>, also closed out a successful Black Friday.<\/p>\n

\t\t\t\t\t\t\"Lemme<\/p>\n

\t\t\t\t\tLemme Burn Body Composition Gummies<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Lemme<\/p>\n

\n\t\u201cBlack Friday was extraordinary, and the business was bigger than last year\u2019s significantly,\u201d Huck said. \u201cWe enjoyed having three Amazon bestsellers in Purr, Sleep and Burn. It\u2019s incredible to have that bestseller badge, and it just builds momentum and shows how large our community is.\u201d<\/p>\n

\n\tLemme Burn features clinically studied Morosil, black ginger, chromium and B vitamins to support overall metabolic health and reduce visceral fat, a type of fat that surrounds organs and is most associated with health concerns like heart disease, diabetes and strokes. According to Huck, Lemme Burn is a crucial solution for the brand\u2019s predominantly female customer base, as metabolic health can be impacted by a variety of factors in women\u2019s health.\u00a0<\/p>\n

\n\t\u201cPeople often think metabolism is only about diet and exercise, but in reality it\u2019s shaped by many factors, including sleep, stress and everyday hormonal shifts,\u201d said Dr. Kathleen Valenton, board-certified physician and Lemme\u2019s chief science officer. \u201cA formula made with clinically studied Morosil, chromium and essential B vitamins helps support daily metabolic health, offering a thoughtful, science-driven option in a category that has long needed more effective choices.\u201d<\/p>\n

\n\tHuck added: \u201cEighty percent of American women throughout their lifetime are going to have metabolic imbalance\u2026 There\u2019s a lot of things happening that are disrupting her metabolic function, and she\u2019s looking for something to regulate that. The Lemme Burn gummy was just a natural fit, [as the capsule has] already been so successful at Lemme.\u201d<\/p>\n

\n\tWhile Lemme\u2019s consumer base has been most drawn to gummies, metabolic health has been an outlier, though Huck expects that to shift with this launch.\u00a0<\/p>\n

\n\t\u201cIf you look at Lemme Curb<\/a>, Burn or GLP-1<\/a>, they have been very successful in capsule format, so the person who is looking at metabolic function, they are gravitating initially towards a capsule,\u201d he said. \u201cThat being said, there has been no innovation in the gummy format that has had those clinically studied ingredients at the [proper] dosage in a gummy. That\u2019s why we\u2019re so excited about Lemme Burn. We were able to do it. We think the gummy customer, who has not been taking metabolic products, is now going to have an option for them.\u201d<\/p>\n

\t\t\t\t\t\t\"Lemme<\/p>\n

\t\t\t\t\tLemme Burn Body Composition Gummies<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Lemme<\/p>\n

\n\tHowever, developing the gummy version, which took two years and 10 different iterations, didn\u2019t come without its challenges. <\/p>\n

\n\t\u201cOne of the challenges in metabolic health is making sure you can get the right ingredients into the format. It has been a challenge to make a gummy version of a Lemme Burn. It took us a long time. It was not lack of interest. The second we launched the capsule, the first question the gummy consumer [said was], \u2018Well, where\u2019s my gummy version of it?,\u2019\u201d Huck said, noting proper dosage and ingredient stability in different formats always pose challenges.\u00a0<\/p>\n

\n\tFor Kardashian Barker, who recently spoke at WWD\u2019s inaugural The Catalysts event<\/a>, offering enjoyable formats is a key strategy for the brand.\u00a0<\/p>\n

\n\t\u201cIt\u2019s part of keeping it feeling slightly fun and unserious in that way,\u201d she said during her panel, noting that Lemme gummies are her go-to sweet treat. \u201cWith wellness<\/a>, it\u2019s finding the routine that is how you can keep consistent with.\u201d<\/p>\n

\n\tHuck added: \u201cWhen you think about that younger consumer, what we\u2019ve seen time and time again, and what we hear from our community is that their retention in terms of how long they stick to their routine is often defined, especially if they\u2019re between the ages of 21 and 25, by a gummy. Not only are they taking it every day, but they look forward to taking it every day. It becomes a daily wellness<\/a> ritual.\u201d<\/p>\n

\n\tWhile gummies and indulgent formats remain the priority for Lemme, Huck said the brand will have at least one capsule launch in 2026 and is working on other future formulations in the format. <\/p>\n

\n\t\u201cKourtney and I are so obsessed with so many new ingredients, and so we have this tension of wanting to launch products that our customers are looking for in different formats, but what we\u2019re really drawn to is new ingredients that haven\u2019t been used, new cutting-edge science that hasn\u2019t been used, and new formats,\u201d he said.<\/p>\n

\n\tLemme is also gearing up to unveil new brand collaborations and has a robust pipeline of products. As the team looks to 2026, one thing is clear: Lemme isn\u2019t slowing down any time soon.\u00a0<\/p>\n

\n\t\u201cWomen\u2019s health as a category in VMS [vitamins, minerals, supplements] is so underserved and so underdeveloped that there\u2019s so much room to continue innovating,\u201d Huck said. \u201cThere\u2019s so much science that is cutting edge and coming to market that the world really is our oyster.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Lemme\u2019s last launch of the year has arrived.\u00a0 The supplement company, founded by Kourtney Kardashian Barker and Simon…\n","protected":false},"author":2,"featured_media":337550,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[97,37818,21325,13535,269,6594,673],"class_list":{"0":"post-337549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-health","9":"tag-kourtney-kardashian","10":"tag-launch","11":"tag-launches","12":"tag-nutrition","13":"tag-target","14":"tag-wellness"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/337549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=337549"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/337549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/337550"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=337549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=337549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=337549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}