{"id":339478,"date":"2025-12-09T18:43:15","date_gmt":"2025-12-09T18:43:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/339478\/"},"modified":"2025-12-09T18:43:15","modified_gmt":"2025-12-09T18:43:15","slug":"anthony-geisler-gary-brecka-tony-robbins-lifeforce-launch-longevity-franchise","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/339478\/","title":{"rendered":"Anthony Geisler, Gary Brecka & Tony Robbins’ Lifeforce Launch Longevity Franchise"},"content":{"rendered":"

Part of Sequel Brands, the newly created Ultimate Longevity Center will offer services including biomarker testing, metabolic profiling and other personalized protocols<\/p>\n

In a wellness-focused world racing toward an\u00a0$8 trillion longevity economy<\/a>, a trio of heavyweights just stepped into the ring with a new franchise concept.<\/p>\n

Anthony Geisler, the founder and former CEO of Xponential Fitness and now the founder of Sequel Brands, has teamed up with longevity expert Gary Brecka<\/a> and Tony Robbins\u2019 Lifeforce platform to launch the Ultimate Longevity Center.<\/p>\n

The move, the team says, will give members easier access to leading longevity protocols that have long\u00a0been limited\u00a0to those with specialized resources or medical networks.<\/p>\n

It also adds to\u00a0Geisler\u2019s Sequel Brands, the franchise portfolio he launched this year<\/a>\u00a0with fitness and wellness brands Pilates Addiction, iFlex Stretch Studios, Beem Light Sauna and Body20, along with a promise that a \u201ccategory-defining\u201d fifth concept was on the way. It\u2019s now here. <\/p>\n

The first Ultimate Longevity Center<\/a> location will likely open in the coming months, with Sequel Brands<\/a> targeting nationwide franchise expansion thereafter, ATN has learned. The group has not yet disclosed the debut market.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

\"SWTHZ<\/p>\n

\t\t\t\t\t\t<\/a><\/p>\n

\u201cGary Brecka is the most trusted voice in this space,\u201d Geisler said. \u201cAnd with Lifeforce \u2014 an organization that has spent the past five years building one of the most comprehensive data sets on proactive health \u2014 we\u2019re taking decades of collective expertise and making it accessible to anyone who not only wants to add more years to their life, but also add more life to their years.\u201d<\/p>\n

\"GaryBrecka (left) and Geisler celebrate the launch of Ultimate Longevity Center (credit: Sequel Brands)<\/p>\n

Robbins\u2019 Lifeforce raised a reported $12 million in a Series A round in 2023, with participation from tennis great Serena Williams. <\/p>\n

The motivational speaker has increasingly shifted his focus toward longevity and proactive health, launching several initiatives in recent years, including Fountain Life, a network of luxury longevity centers<\/a>, and The Estate, a high-end residential hospitality ecosystem<\/a> centered on AI, preventive medicine and long-term wellness.<\/p>\n

Ultimate Longevity Center will offer two membership pathways. The first is an experiential wellness model featuring red light therapy, hyperbaric chambers, cold plunges, hydrogen baths and more. The second is a \u201cPersonalized Analysis\u201d track that includes biomarker testing, metabolic profiling and personalized protocols that incorporate NAD, GLP-1s, hormone replacement therapy, peptides, supplements and IV therapies.<\/p>\n

A\u00a0founding waitlist<\/a>\u00a0has already\u00a0been created.<\/p>\n

\u201cWe\u2019re thrilled to be partnering with Anthony and the Sequel team to build something that will help millions of people live at their best,\u201d Lifeforce<\/a> co-founder Dugal Bain-Kim said. \u201cTony started this company to make cutting-edge longevity services accessible, and that\u2019s why there is no better partner for us. This concept is launching at the perfect moment \u2014 just as the longevity boom is about to go to\u00a0a next\u00a0level, and we\u2019re excited to bring this to Tony\u2019s community and beyond.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Part of Sequel Brands, the newly created Ultimate Longevity Center will offer services including biomarker testing, metabolic profiling…\n","protected":false},"author":2,"featured_media":339479,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[170711,337,170712,97,70663,2749,120344,25658,170713,170714],"class_list":{"0":"post-339478","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-anthony-geisler","9":"tag-fitness","10":"tag-gary-brecka","11":"tag-health","12":"tag-lifeforce","13":"tag-longevity","14":"tag-sequel-brands","15":"tag-tony-robbins","16":"tag-ultimate-longevity-center","17":"tag-wellness-franchise"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/339478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=339478"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/339478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/339479"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=339478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=339478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=339478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}