{"id":352247,"date":"2025-12-16T14:56:07","date_gmt":"2025-12-16T14:56:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/352247\/"},"modified":"2025-12-16T14:56:07","modified_gmt":"2025-12-16T14:56:07","slug":"the-calmness-crew-launches-plush-to-support-childrens-anxiety-toy-world-magazine-the-business-magazine-with-a-passion-for-toystoy-world-magazine","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/352247\/","title":{"rendered":"The Calmness Crew launches plush to support children\u2019s anxiety – Toy World Magazine | The business magazine with a passion for toysToy World Magazine"},"content":{"rendered":"

The Calmness Crew is a hub of information to support the emotional wellbeing of children and those who care for them through resources focused on children\u2019s mental health.<\/p>\n

\"\"The Calmness Crew<\/a> plush collection has been designed to support children\u2019s anxiety and was created by The Calmness Crew founder, Frances Williams, following her own experience as a mum, feeling helpless when her daughter started suffering with extreme anxiety coming out of lockdown.<\/p>\n

\u201cThis journey meant we had to read, listen, learn and try lots of techniques and activities associated with children\u2019s anxiety,\u201d explained Frances. \u201cWe needed to find as much information as possible to try and help improve the situation for our daughter, but also for us as parents.\u201d<\/p>\n

When the family came out the other side, Frances felt she owed it to others going through the same situation to share what she had learnt. \u201cA combination of what we tried seemed to unlock an inner power within our daughter and us,\u201d she added.<\/p>\n

The plush can bring comfort when going to sleep, travelling, suffering from car sickness, with a fear of flying, going to the doctors, dentist, having an operation, going to school, grieving the loss of loved ones or pets, or trying new experiences outside children\u2019s comfort zone \u2013 any situation where children may feel emotions they aren\u2019t used to and can feel overwhelming to them.<\/p>\n

Available as a Koala and a Sloth, with a simple squeeze, these plushies guide children through calming techniques like deep breathing, positive affirmations, and grounding; tools used by mental health professionals. Their gentle weight adds an extra layer of comfort, offering a sense of safety and calm wherever it\u2019s needed.<\/p>\n

The Calmness Crew is intentionally being thoughtful about how and where the collection of plush launches, and is open to conversations with retailers who share the belief that this kind of product deserves space, visibility and care. The company is also open to exploring exclusive partnerships for the range.<\/p>\n

\u201cI\u2019m a mum first and foremost,\u201d Frances told Toy World. \u201cMy experience led me on a journey which has resulted in The Calmness Crew, a collection designed to help children learn calming and self-regulation techniques through comfort, repetition and play. They\u2019re weighted, customisable and gently guide children through breathing, grounding and positive self-talk, without screens, apps or anything that feels clinical.\u201d<\/p>\n

Readers can find out more about The Calmness Crew here<\/a>, and Frances can be contacted on [email\u00a0protected]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The Calmness Crew is a hub of information to support the emotional wellbeing of children and those who…\n","protected":false},"author":2,"featured_media":352248,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[97,259,260],"class_list":{"0":"post-352247","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mental-health","8":"tag-health","9":"tag-mental-health","10":"tag-mentalhealth"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/352247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=352247"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/352247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/352248"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=352247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=352247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=352247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}