{"id":352379,"date":"2025-12-16T16:26:07","date_gmt":"2025-12-16T16:26:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/352379\/"},"modified":"2025-12-16T16:26:07","modified_gmt":"2025-12-16T16:26:07","slug":"nba-vp-global-partner-management-group-david-brody-details-efforts-plans-for-possible-european-extension","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/352379\/","title":{"rendered":"NBA VP\/Global Partner Management Group David Brody details efforts, plans for possible European extension"},"content":{"rendered":"

NBA VP\/Global Partner Management David Brody gave a glimpse into the efforts of launching a division of the NBA in Europe<\/a> and what kind of support and model the league would take, according to a Q&A with Sam Bradley of DIGIDAY. Questions and answers have been edited for clarity and brevity.<\/p>\n

Q: Is the demand for more European players becoming global superstars in the NBA enough to support a European extension of the league?<\/p>\n

Brody: \u201cThe NBA is a global culture phenomenon. You can\u2019t underscore just how important the culture aspect is to the commercial area of the business. You don\u2019t have to look far into music, film, fashion, arts, technology to see an NBA player front and center. When I\u2019m sitting down with brands\u2026they want to talk about three things. One is where we sit in culture. Two, this unmatched, unparalleled global audience. And three, [that it\u2019s] a young, multicultural, diverse, tech savvy audience. I think there\u2019s tremendous opportunity.\u201d<\/p>\n

Q: Would this mean importing the NBA\u2019s American business model to Europe?<\/p>\n

Brody: \u201cWe have 17 offices around the world. I think we\u2019re unique in the sports landscape in terms of that kind of commitment to having boots on the ground in local markets. In our London office, we have over 100 employees who wake up every single day thinking about the fact that the basketball experience there is different from where it is in the United States.\u201d<\/p>\n

Q: What can the NBA offer a European brand that they can\u2019t get from another sports property?<\/p>\n

Brody: \u201cWhat we hear from them is [that] they see the incredible innovation happening with our sport. If you look at the last several years, we\u2019ve unveiled in-season tournaments and play-in tournaments. Our partners want to be with us on that journey by co-creating with us from the ground up. If you\u2019re a partner of the NBA, often you have an early inside look at what are new innovations, what are new programs and concepts we\u2019re thinking about for the future. Our partners want to be a part of that. We have an opportunity to do something really special together to enhance the fan experience\u201d (DIGIDAY, 12\/16<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"NBA VP\/Global Partner Management David Brody gave a glimpse into the efforts of launching a division of the…\n","protected":false},"author":2,"featured_media":352380,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[402,690,2091,355,99],"class_list":{"0":"post-352379","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-basketball","9":"tag-culture","10":"tag-international","11":"tag-nba","12":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/352379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=352379"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/352379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/352380"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=352379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=352379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=352379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}