{"id":352656,"date":"2025-12-16T19:38:21","date_gmt":"2025-12-16T19:38:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/352656\/"},"modified":"2025-12-16T19:38:21","modified_gmt":"2025-12-16T19:38:21","slug":"rae-wellness-relaunches-with-supplements-for-womens-wellness","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/352656\/","title":{"rendered":"Rae Wellness Relaunches With Supplements for Women’s Wellness"},"content":{"rendered":"

\n\tSupplements brand Rae Wellness<\/a> is returning under founder and chief executive officer Angie Tebbe.<\/p>\n

\n\tRae was launched in 2019 by Tebbe, a former Target executive, with products that support sexual wellness<\/a>, hormonal health and more.<\/p>\n

\n\tBut the brand had to pause in 2023 after retail execution challenges disrupted its ability to keep products in stock. At the same time, Rae was navigating a deeper misalignment with an investment partner whose priorities and decision-making approach conflicted with Rae\u2019s mission to serve women and maintain reliable product availability, according to the brand. The combination of these issues contributed to prolonged out-of-stocks that Rae could not quickly recover from.<\/p>\n

\n\tDuring this pause, Tebbe reacquired and restructured Rae.\u00a0\u201cI reached into my corporate 401k because we believe in this more than anything. I kind of stepped back and said, \u2018maybe it\u2019s over, maybe it\u2019s not, maybe we should do it.\u2019 But my husband and I looked at each other over dinner one night, we\u2019re like, \u2018let\u2019s do this. It is fundamentally the right thing to do.\u2019 We were getting tens of thousands of people a month come to our website. Women just kept coming. And so we knew at that moment, it was time to regain control and and do it all again, only better,\u201d she said.<\/p>\n

\n\t\u201cThe mission hasn\u2019t changed,\u201d she continued. \u201cThe products haven\u2019t changed. What\u2019s changed is our foundation, every partnership, every process, every piece of the business is now built to last.\u201d<\/p>\n

\n\tWith the relaunch, Rae reintroduces eight hero products, each designed to meet women where they are in their wellness journey across stress, sleep, digestion, skin, sex, and hormonal balance. These include Pre + Probiotic Capsules, Multivitamin Capsules, In the Mood Capsules and Rebalance Capsules. Every Rae product remains vegan, non-GMO, gluten-free, and free from harmful fillers, colorants, and artificial preservatives. Capsules are priced at $19.99 and its Vegan Collagen Boost Powder at $29.99.<\/p>\n

\n\tTo begin with, the products will be available direct-to-consumer. And despite the difficulties she encountered last time, Tebbe still plans to expand into retail in the future.<\/p>\n

\u201cRae was created to make wellness accessible without compromise,\u201d said Tebbe. \u201cWe\u2019ve rebuilt this brand from the inside out, not to start over, but to stand stronger for every woman who\u2019s ever felt left out of the wellness conversation. This chapter is about ownership, alignment, and showing what happens when women build for women.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Supplements brand Rae Wellness is returning under founder and chief executive officer Angie Tebbe. Rae was launched in…\n","protected":false},"author":2,"featured_media":352657,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[9037,97,269,673],"class_list":{"0":"post-352656","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-beauty","9":"tag-health","10":"tag-nutrition","11":"tag-wellness"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/352656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=352656"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/352656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/352657"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=352656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=352656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=352656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}