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The U.S. Food and Drug Administration (FDA) has added ON! Plus nicotine pouch products to its list of authorized products, disclosing that the brand has received Marketing Granted Orders (MGO) through the Premarket Tobacco Product Application (PMTA) pathway.
\nThe update makes on! Plus the second nicotine pouch brand authorized via PMTA, following ZYN. As of publication, the FDA had not issued a separate press release on the decision.<\/p>\n
Update:\u00a0<\/p>\n
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Following publication, the FDA issued an official press release confirming that six on\uff01 PLUS nicotine pouch products had received Marketing Granted Orders (MGO) through the PMTA pathway. The announcement states that the authorizations were completed under the agency\u2019s nicotine pouch review pilot program and were finalized in record time. A screenshot of the FDA press release page is included below.<\/p>\n
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Image source\uff1aFDA<\/p>\n
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\u00a0Key Points\uff1a<\/p>\n
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The FDA has added on\uff01 Plus nicotine pouches to its list of PMTA-authorized products.on\uff01 Plus is the second nicotine pouch brand to receive a Marketing Granted Order (MGO), after ZYN.The authorization was disclosed through an update to the FDA\u2019s website; no separate press release had been issued as of publication.<\/p>\n
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2Firsts \uff0cDecember 19, 2025\uff0cThe U.S. Food and Drug Administration (FDA) has updated its online list of nicotine pouch products authorized by the agency, disclosing that on\uff01 Plus nicotine pouches have received Marketing Granted Orders (MGO) via the Premarket Tobacco Product Application (PMTA) pathway\u2014allowing the products to be legally marketed in the United States.<\/p>\n
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![\"](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/12\/1766229551_937_origin.png\")
The FDA\u2019s \u201cNicotine Pouch Products Authorized by the FDA\u201d webpage, showing content current as of December 19, 2025.\uff5csource\uff1aFDA<\/p>\n
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The update makes on\uff01 Plus the second nicotine pouch brand authorized via PMTA, alongside Swedish Match\u2019s ZYN.\u00a0<\/p>\n
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As of publication, the FDA had not issued a separate press release on the decision, disclosing the authorization instead through an update to its list of authorized nicotine pouch products.<\/p>\n
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Altria shared the news on its official LinkedIn account.\uff5cAltria@Linkedin<\/p>\n
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What\u2019s Authorized (FDA List)<\/p>\n
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According to the FDA\u2019s \u201cNicotine Pouch Products Authorized by the FDA\u201d page, the authorized on\uff01 Plus SKUs include:<\/p>\n
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on\uff01 PLUS nicotine pouches 6 mg Mint<\/p>\n
on\uff01 PLUS nicotine pouches 9 mg Mint<\/p>\n
on\uff01 PLUS nicotine pouches 6 mg Tobacco<\/p>\n
on\uff01 PLUS nicotine pouches 9 mg Tobacco<\/p>\n
on\uff01 PLUS nicotine pouches 6 mg Wintergreen<\/p>\n
on\uff01 PLUS nicotine pouches 9 mg Wintergreen<\/p>\n
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These additions appear on the same FDA-authorized list that includes multiple ZYN nicotine pouch products previously granted marketing orders through PMTA.<\/p>\n
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