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“I know controversy is what sells,” he continued. “So anytime they can put out something negative, they know they\u2019re going to get more clicks, more engagement (…).”<\/p>\n
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Dec 19, 2025; Boston, Massachusetts, USA; Boston Celtics guard Jaylen Brown (7) comes off then court after warm up before the start of the game against the Miami Heat at TD Garden. Mandatory Credit: David Butler II-Imagn Images<\/p>\n
“That\u2019s not actual journalism,” said the star Celtics forward. You don\u2019t get to get the full story — you only get to get the negative aspect of it. That\u2019s what everybody gets to see first.”<\/p>\n
“And then most people, because of social media, (and) people\u2019s brains only have the attention span \u2014 they\u2019re not going to look into what actually happened. And they\u2019re just going to see the headline, and then that\u2019s what they\u2019re going to go with.”<\/p>\n
And given how many rumors Brown has found himself in over the years he’s been in the league, wanting to seize control of the narratives that circulate about you is not just understandable — but a wise strategic approach in a media environment that tends to favor sensationalism and controversy over substantive engagement.<\/p>\n
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