debuted a refreshed logo<\/a>, described as \u201ca more modern look that simplifies the design while keeping its identity familiar and timeless.\u201d<\/p>\nDesigned in-house by one of the network\u2019s senior designers, the new logo incorporates an arrow symbol familiar to regular viewers, which the network uses in its on-air graphic package to indicate positive or negative movement in the business market.<\/p>\n
Robert Poulton, CNBC\u2019s head of creative, spoke with TVNewser about the logo refresh for our final 5 Questions For\u2026 series for 2025. Poulton noted that, throughout the design process, they were committed to protecting CNBC\u2019s word mark equity, \u201cwhose clarity and recognition have long anchored our identity.\u201d\u00a0<\/p>\n
TVNewser: What was the thought process behind the new design?<\/p>\n
Poulton: Moving away from the NBC Peacock, an icon embedded in the network\u2019s visual identity for decades, required us to think boldly about how CNBC shows up in the world. Without that familiar symbol, the design process became an exploration of what visual cues could represent CNBC on its own terms: something modern, purposeful, and rooted in the brand\u2019s authority in business news.<\/p>\n
We set out to create a logo that modernizes CNBC while preserving the legacy that has defined the network for more than three decades. Our exploration covered a wide range of ideas\u2014symbols of ambition, upward momentum, global perspective, mascots, navigation, and financial movement\u2014as we searched for the most authentic expression of who we are and what we stand for. Through that process, we remained committed to protecting the equity of the CNBC word mark, whose clarity and recognition have long anchored our identity. We also wanted a symbol that signaled progress and purpose while fitting seamlessly into our network\u2019s visual language. The result is a refined word mark paired with the new Tick Marker, an upward-driven form built from the square, the foundational shape of our entire design system.\u00a0<\/p>\n
How many designs did you go through before the final version?<\/p>\n
Arriving at the final mark required an extraordinarily expansive creative process. We explored hundreds of design approaches\u2014testing a wide range of symbols, structures, and visual metaphors\u2014to fully understand the breadth of what CNBC could become. That rigorous exploration helped reveal what felt true to the brand, what honored our legacy, and what best expressed the ambition and clarity at the core of our identity, ultimately guiding us to the mark we introduced today.<\/p>\n
How long did the entire process take?<\/p>\n
From assignment to final approval, the entire process took about 7 months.\u00a0<\/p>\n
What makes designing a new logo so tricky?<\/p>\n
Redesigning the logo of an iconic brand is inherently challenging because it requires balancing decades of recognition with the need for meaningful evolution. Every decision carries weight\u2014what to preserve, what to refine, and what to rethink entirely\u2014while ensuring the final mark still feels unmistakably true to the brand. This work demands precision, restraint, and a deep understanding of both legacy and future potential. It places the design team squarely in what [Theodore] Roosevelt called \u201cThe Arena\u201d\u2014doing the hard, thoughtful, scrutinized, and often unseen work required to move a storied brand confidently into its next chapter.<\/p>\n
So you must have confidence in your internal design team?<\/p>\n
We\u2019re fortunate to have a small but exceptionally talented brand design team that is deeply committed to how CNBC shows up in the world and across each platform. Their expertise, rigor, and dedication to the CNBC brand have been central to this project and continue to elevate CNBC\u2019s visual identity. I have complete confidence in their ability, thoughtfulness, creativity, and a strong sense of responsibility for the work we put into the world.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"CNBC has a new look, and now we know the reasoning behind it. On Saturday, December 13, CNBC\u2014like…\n","protected":false},"author":2,"featured_media":367639,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[228,226,227,3331,229,88,3590],"class_list":["post-367638","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-cnbc","tag-design","tag-entertainment","tag-people"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/367638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=367638"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/367638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/367639"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=367638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=367638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=367638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}