Good news for Pebble fans. Not only are the Pebble watches coming back, they\u2019ll also officially be called Pebble watches.<\/p>\n
\u201cGreat news \u2014 we\u2019ve been able to recover the trademark for Pebble! Honestly, I wasn\u2019t expecting this to work out so easily,\u201d Core Devices CEO Eric Migicovsky writes in an update blog<\/a>. \u201cCore 2 Duo is now Pebble 2 Duo. Core Time 2 is now Pebble Time 2.\u201d<\/p>\n As a refresher, Pebble was one of the OG smartwatches. Despite a loyal customer base, however, it wasn\u2019t able to compete with bigger names like Fitbit, the Apple Watch, or Samsung.<\/p>\n In 2016, Pebble was acquired by Fitbit<\/a> for $23 million<\/a>, marking the end of the first Pebble era. Along the way, Fitbit was acquired by Google. That\u2019s important because the tech giant agreed to open-source Pebble\u2019s software, and Migicovsky announced earlier this year that Pebble was making a comeback<\/a>. However, because Migicovsky didn\u2019t have the trademark, the new Pebble watches were initially dubbed the Core 2 Duo and the Core Time 2.<\/p>\n The return to the original Pebble naming is both significant and sentimental. For starters, names have power (just ask HBO Max<\/a>). Not only was everyone going to colloquially call these devices \u201cnew Pebbles\u201d, making that official helps bolster the comeback narrative. On top of that, the return to the original naming is also a nod to the power of Pebble\u2019s community.<\/p>\n \u201cWith the recovery of the Pebble trademark, that means you too can use the word Pebble for Pebble related software and hardware projects,\u201d Migicovsky writes, acknowledging Pebble\u2019s history of community development. In the years when Pebbles were defunct, many diehards would pop up in the comments of my smartwatch reviews, lamenting how nothing could compare to their Pebble. So deep was their Pebble love, many participated in a grassroots community called Rebble<\/a> to keep their devices alive. For those folks, this is probably the cherry on top of an already sweet comeback.<\/p>\n","protected":false},"excerpt":{"rendered":"Good news for Pebble fans. Not only are the Pebble watches coming back, they\u2019ll also officially be called…\n","protected":false},"author":2,"featured_media":36829,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[166,3,171,172,74,173],"class_list":["post-36828","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gadgets","tag-gadgets","tag-news","tag-smartwatch","tag-tech","tag-technology","tag-wearable"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/36828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=36828"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/36828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/36829"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=36828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=36828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=36828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}