The Sports Bra Launches Playmakers to Honor Young Athletes for National Girls and Women in Sports Day<\/p>\n
The world\u2019s first bar dedicated to women\u2019s sports opens nominations<\/p>\n
for youth, high school, and collegiate leaders across five regions<\/p>\n
PORTLAND, Ore. (Jan. 7, 2026) \u2014 In celebration of the upcoming National Girls & Women in Sports Day (NGWSD), The Sports Bra<\/a>, the world\u2019s first sports bar dedicated to exclusively showing women\u2019s sports, is launching Playmakers. The initiative honors youth, high school, and collegiate athletes for the leadership, teamwork, and heart they bring to their sports and communities. Playmakers is a direct extension of The Sports Bra\u2019s mission: to create an environment that supports, empowers, and promotes girls and women in sports and throughout the community.<\/p>\n Beginning today, youth league directors, athletic directors, coaches, and community and family members in Portland, as well as expansion cities Boston, Indianapolis, Las Vegas, and St. Louis, are invited to nominate young women who embody the spirit of a Playmaker, someone who makes a positive impact both on and off the field, court, mat, pitch, track, pool, or wherever they play.\u00a0<\/p>\n \u201cA Playmaker is someone who changes the game just by being who they are, both on and off the playing field,\u201d said Jenny Nguyen, founder and CEO of The Sports Bra. \u201cWith this initiative, we\u2019re honoring the courage and teamwork of the next generation. These athletes are the future of the movement, and we couldn\u2019t be prouder to shine a light on them.\u201d<\/p>\n Deborah Pleva, vice president of engagement at The Sports Bra, added, “If you\u2019ve ever watched a coach draw up a play for a team, you know that X\u2019s and O\u2019s are all about preparation and belief. This February, the month of love, as we celebrate National Girls & Women in Sports Day, those X\u2019s and O\u2019s mean even more: they stand for our love of the game and the girls who pour their hearts into it. With Playmakers, we are turning that love into action by shining a spotlight on the girls and women who are the future of sports.\u201d<\/p>\n HOW TO NOMINATE A PLAYMAKER<\/p>\n Nominations are open to youth, middle school, high school, and collegiate athletes in the communities of The Sports Bra\u2019s current and future locations. Nominations are open through Saturday, Jan. 31, with the selected Playmakers being announced on National Girls & Women in Sports Day, Wednesday, Feb. 4, 2026. Submissions can be made at the forms within our Playmakers Blog<\/a>.<\/p>\n LOCAL SPOTLIGHT | PARTNERING FOR EMPOWERMENT<\/p>\n In Portland, The Bra is partnering with Girls on the Run Greater Oregon<\/a> to highlight their shared mission to inspire girls to recognize their inner strength and celebrate their limitless potential. From Feb. 4-15, any athlete who visits The Bra will receive a small token of appreciation for their contribution and love of sports.\u00a0<\/p>\n Through this initiative, both organizations aim to spark a local conversation about the importance of keeping girls active and ensuring they have the visibility they deserve.<\/p>\n NATIONAL GIRLS & WOMEN IN SPORTS DAY<\/p>\n National Girls & Women in Sports Day began in 1987 to recognize women\u2019s sports and honor Olympic volleyball player Flo Hyman for her dedication to promoting equality in athletics. Since its beginnings, the day has become a vibrant annual movement co-founded and powered by the Women\u2019s Sports Foundation<\/a>. It honors the achievements of women athletes and leaders and acknowledges the significant impact and positive influence of sports participation.\u00a0<\/p>\n Participation in sports can develop the confidence and character that help girls become strong leaders in all aspects of life. Today, The Sports Bra is excited to join the nationwide celebration of NGWSD, which inspires girls and women and continues the ongoing struggle for gender equity in sports.\u00a0<\/p>\n \u201cUltimately, Playmakers is our way of ensuring the next generation knows their impact is seen and valued,\u201d added Nguyen. \u201cIt\u2019s our love letter to the future of women\u2019s sports. XOXO from The Bra!\u201d<\/p>\n For more information about the Playmakers campaign or to submit a nomination, visit\u00a0our Playmakers blog post<\/a>.<\/p>\n About The Sports Bra
Founded in April 2022 in Portland, Oregon, The Sports Bra is the first sports bar that exclusively televises women\u2019s sports. In 2025, The Sports Bra announced its expansion into four additional cities, with franchise locations opening in Boston, Indianapolis, Las Vegas, and St. Louis. The family-friendly bar and restaurant offers great food, delicious drinks, and an inclusive space that supports, empowers, and promotes women\u2019s athletes and girls and women in the community. Visit TheSportsBraOfficial.com<\/a> to find out what\u2019s playing and what\u2019s on the menu.<\/p>\n","protected":false},"excerpt":{"rendered":"The Sports Bra Launches Playmakers to Honor Young Athletes for National Girls and Women in Sports Day The…\n","protected":false},"author":2,"featured_media":403065,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[99,434],"class_list":{"0":"post-403064","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wnba","8":"tag-sports","9":"tag-wnba"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/403064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=403064"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/403064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/403065"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=403064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=403064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=403064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}