{"id":404642,"date":"2026-01-13T13:47:08","date_gmt":"2026-01-13T13:47:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/404642\/"},"modified":"2026-01-13T13:47:08","modified_gmt":"2026-01-13T13:47:08","slug":"st-louis-cardinals-to-take-over-their-local-tv-ad-sales","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/404642\/","title":{"rendered":"St. Louis Cardinals to take over their local TV ad sales"},"content":{"rendered":"<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"St. Louis Cardinals logo\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/01\/PL3VPIL4HFEDXJZCTUUNDOU7SA.jpg\"  width=\"800\" height=\"450\"\/>The move \u201callows the Cardinals more opportunity to streamline advertising sales,\u201d put together packages \u201cthat include broadcasts and ballpark placement\u201d and more. Getty Images <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">The St. Louis Cardinals are \u201ctaking over their own sales\u201d of local TV ads, with the decision coming at a time when the team weighs \u201cremaining with their previous broadcast partner for 2026 or moving the team\u2019s telecasts\u201d to MLB\u2019s media arm. The Cardinals recently <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/01\/07\/tv-revenue-for-nine-mlb-teams-in-limbo-amid-main-street-sports-turmoil\/\" target=\"_blank\" rel=\"nofollow noopener\">terminated their agreement with Main Street Sports to make such a move possible<\/a>, and they \u201cnotified them recently of the intent to move all local television ad sales in house.\u201d The team still remains \u201cin conversations\u201d with Main Street Sports over potentially returning. The move to sell local TV ads \u201callows the Cardinals more opportunity to streamline advertising sales, put together advertising packages that include broadcasts and ballpark placement, and also provides some certainty for revenue in a turbulent time for many mid-market clubs.\u201d The decision is \u201cnot a signal of the Cardinals\u2019 broadcast choice\u201d (<a href=\"https:\/\/www.stltoday.com\/sports\/professional\/mlb\/cardinals\/article_9c9960fa-4539-4f49-aa2a-55a5f2db83fc.html\" target=\"_blank\" rel=\"nofollow noopener\">ST. LOUIS POST-DISPATCH, 1\/12<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"The move \u201callows the Cardinals more opportunity to streamline advertising sales,\u201d put together packages \u201cthat include broadcasts and&hellip;\n","protected":false},"author":2,"featured_media":404643,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[1558,363,99],"class_list":{"0":"post-404642","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mlb","8":"tag-baseball","9":"tag-mlb","10":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/404642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=404642"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/404642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/404643"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=404642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=404642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=404642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}