{"id":407818,"date":"2026-01-15T02:01:19","date_gmt":"2026-01-15T02:01:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/407818\/"},"modified":"2026-01-15T02:01:19","modified_gmt":"2026-01-15T02:01:19","slug":"timothee-chalamets-marty-supreme-passes-up-one-battle-after-another","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/407818\/","title":{"rendered":"Timoth\u00e9e Chalamet’s Marty Supreme Passes Up One Battle After Another"},"content":{"rendered":"

\n\tThis past fall, Timoth\u00e9e Chalamet posted a link on social media<\/a> to a Zoom meeting with marketing execs at A24<\/a> about ideas he had for selling his upcoming film Marty Supreme<\/a>. For anyone who wants to how campaigns really come together, it was a dream come true to be invited into the inner sanctum \u2014 especially when what you\u2019re trying to sell an original indie film about a 1950s hustler who will do anything to become the world\u2019s table tennis champion.<\/p>\n

\n\tChalamet was on fire as he spoke to the group . \u201cWe must be intentional, relentless, aggressive,\u201d said the actor, whose meteoric rise to movie stardom has made him a voice for his generation. \u201cThis has got to be one of the most important things that happens on Planet Earth this year.\u201d He then asked the group to name the best campaign of the past several years, and why. When no one could answer, he said it was Barbie\u2019s pink-infused rollout. He wanted to use orange \u2014 the main character in his film, Marty Mauser, uses orange ping-pong balls \u2014 but it could be risky. \u201cIf we do straight orange, then we\u2019re literally just copying the vibe of Barbie, which we can\u2019t do,\u201d he said. He then showed the group a hue a designer friend had spent six months working, an orange he described as \u201ccorroded, falling apart and rusted\u201d that could be the perfect solution. Next, he brought up the idea of using an orange blimp, or even a fleet of blimps, labeled with the slogan \u201cMarty Supreme\u2026dream big.\u201d<\/p>\n

\n\t\u201cI think it\u2019s exciting,\u201d responded one A24 exec. \u201cMy only concern, which probably won\u2019t come up, is that some people think of the Hindenburg disaster when they see a blimp. But blimps were invented by the Germans, so I think we could skirt around it.\u201d Growing even more excited, Chalamet said a blimp could crisscross the country and end up in L.A., where it could rain the branded orange-ping pongs on the crowds gathering in November at Tyler, The Creator\u2019s Camp Flog Gnaw Festival (the multi-hyphenate musician, songwriter and designer makes his feature film acting debut in Safdie\u2019s film under the credited name Tyler Okonma.)<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tThe Goodyear blimp and the Marty Supreme blimp fly together on Thursday, Dec. 11, 2025 in Gardena, CA. <\/p>\n

\t\t\t\t\t\t\t\t\tJuliana Yamada\/Los Angeles Times\/Getty Images<\/p>\n

\n\tLooking concerned, a third exec said there could be safety issues involved. Chalamet barely flinched. \u201cI don\u2019t want to put anybody in an unsafe condition, but I also don\u2019t want to be too safe about putting out this movie. If it\u2019s the difference of someone losing an arm but gaining an arm intellectually when they see the movie, I\u2019m fan of the idea,\u201d he opined.<\/p>\n

\n\tIt was at that moment that anyone who actually watched the entire 18-minute Zoom session realized it was actually a brilliant marketing ruse (the Hindenburg? Losing a limb?) designed to become another viral sensation \u2014 which it did. The satirical, scripted meeting proved the power of an actor can have when granted authorship in marketing their movies in unconventional ways.<\/p>\n

\n\tLook no further than Ryan Reynolds and the first Deadpool, which turned into a surprise hit following a campaign heavily influenced by the actor that didn\u2019t take the normal route for a superhero pic (Reynolds was so enchanted by the process that he later founded his own marketing agency and started numerous other brand ventures.) Marty Supreme is hardly the scope of a Marvel franchise like Deadpool, although the sports-dramedy is the most expensive film A24 has made with a reported production budget of $60 to $70 million.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tKevin O\u2019Leary, Timoth\u00e9e Chalamet, Fran Drescher, Tyler, the Creator, Josh Safdie<\/a>, Koto Kawaguchi, Odessa A\u2019zion, and Luke Manley Light the Empire State Building in Orange to Celebrate the Premiere of Marty Supreme on Dec. 15, 2025 in New York City. <\/p>\n

\t\t\t\t\t\t\t\t\tRoy Rochlin\/Getty Images<\/p>\n

\n\tChalam\u00e9t has only spoken publicly a handful of times about his marketing role. \u201cPeople\u2019s attention spans are so short these days\u2026 How do you convince them to go to the cinema, to spend money to see a film, rather than waiting to stream it illegally, or for it to be available on Netflix?,\u201d he recently told The Guardian. \u201cI have an audience, so I engage with them and I give them 150 percent.\u201d<\/p>\n

\n\tAnd they gave 150 percent in return \u2014 and then some. Marty Supreme has shattered one record after another since opening over the holidays. Its latest box office<\/a> milestone came Tuesday when passing up Leonardo DiCaprio\u2019s rival Oscar contender One Battle After Another<\/a> to end the day with an estimated cume of $72.27 million, according to A24. From director Paul Thomas Anderson and Warner Bros., One Battle After Another, has earned slightly north of $71.6 million to date domestically (unlike Marty, it\u2019s already playing in the home as its theatrical run winds down.) Internationally, One Battle is still far ahead, earning $154.5 million at the foreign box office for a domestic total of $206.1 million.<\/p>\n

\n\tBut Marty Supreme is only now beginning to roll out in earnest overseas, where it has earned nearly $10 million to date from just a few markets, including a best-ever showing in the U.K. for an A24 pic with north of $8.4 million. Based on early returns, box office experts believe Marty Supreme could do substantial business overseas and end up north of $170 million to $180 million globally, if not higher.<\/p>\n

\n\tAnd it is now just days away from overtaking Oscar best-picture winner Everything Everywhere All At Once ($77.2 million) to rank as A24\u2019s top-grossing film domestically of all time (and it will ultimately pass up $147 million earned by Everything. And the pic will also become Chalamet\u2019s top-grossing original film this weekend at the global box office when passing up last year\u2019s Oscar contender A Complete Unknown, which grossed $75 million in North America (the Bob Dylan biopic\u2019s global total was $140.4 million).<\/p>\n

\n\tLast weekend, Marty Supreme\u2019s domestic tally was already one of the best showings for a specialty film at the U.S. box office in the post-pandemic era and that was before Chalamet took home his first Golden Globe win for best actor after five nominations, beating out formidable competitor Leonardo DiCaprio (they were both nominated in the musical\/comedy category, while The Secret Agent\u2018s Wagner Moura won in the drama category).<\/p>\n

\n\tWith his win, award experts expect Marty Supreme will get a post-Globes bump at the box office heading into Oscar nominations, since it is so early in its run. Ditto for Focus Features and the Steven Spielberg-produced Hamnet, which held back in order to benefit from any win, such as its surprise Globes victory over Sinners for best picture in the drama category.<\/p>\n

\n\tChalamet has always been interested in marketing, including for 2023\u2019s Wonka. And last year, he dipped his toes into the marketing waters even further when promoting the A Complete Unknown. And he made a surprise appearance (or was it planned)? at Timoth\u00e9e Chalamet look-alike contest and was also enlisted to be the best picker for ESPN GameDay for SEC Championship. <\/p>\n

\n\t\u201cThis is all a testament to him knowing his audience and his brand, and how he speaks to them,\u201d says a source close to the campaign. \u201cWith Marty Supreme, He\u2019s been really leaning into the things that he loves himself. He\u2019s treating the campaign like being an athlete. There\u2019s an aspect of this where it\u2019s incredibly unrelenting: the choreographed video of the Zoom call, pop-culture music stunts<\/a>, all these viral moments with the blimps. And then his pop-up trucks, which we did around the world. And he collaborated on a tracksuit that he gave to the best of the best. It\u2019s s been amazing.\u201d<\/p>\n

\n\tChalamet sidestepped many of the traditional publicity duties \u2014 that\u2019s likely to change now as the Oscar push begins \u2014 in order to focus on creating these strategic viral moments. One of his final adventures before the movie officially opened was becoming the first person to scale and stand atop The Sphere in Las Vegas, which was turned into a giant orange ping-pong ball.<\/p>\n

\n\tHow did he use the profound moment? To urge people to go his film \u201cMarty Supreme is an American film that comes out on Christmas Day, 2024,\u201d he said before raising his arms in victory and whooping and hollering.<\/p>\n","protected":false},"excerpt":{"rendered":"This past fall, Timoth\u00e9e Chalamet posted a link on social media to a Zoom meeting with marketing execs…\n","protected":false},"author":2,"featured_media":407819,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[17979,2642,88,90117,56101,56102,89051,57100],"class_list":{"0":"post-407818","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-a24","9":"tag-box-office","10":"tag-entertainment","11":"tag-golden-globes","12":"tag-josh-safdie","13":"tag-marty-supreme","14":"tag-one-battle-after-another","15":"tag-timothee-chalamet"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/407818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=407818"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/407818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/407819"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=407818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=407818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=407818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}